Custom solution reliably streams branded content to more than 30 stores in central Europe
Leading corporate music provider DMD2 of Switzerland has long trusted Barix IP audio solutions to stream branded audio content to businesses around Europe. The company has again selected Barix for multipoint in-store radio, streaming high-quality custom music programs to 33 Bucherer retail jewelry stores in four countries.
Bucherer was founded in Lucerne, Switzerland in 1888, and is today the European retail leader for luxury watches and fine jewelry. The Barix installation marks the first time Bucherer has used a live in-store radio service, with DMD2 crafting a specially branded music stream from a huge music library to match specifically the vibrant and elegant atmosphere of their stores. The service gives the retail chain a high-quality audio program, producing a pleasant and consistent audio experience for customers. The service is now live in stores across Switzerland, Germany, France and Austria.
The Barix IP-based delivery architecture also keeps employees focused on customer service instead of fumbling with CDs and the FM radio dial, removing the role of “in-store DJ” from the sales team’s job description.
“Bucherer have gained exceptional control over this part of their in-store branding with the Barix and DMD2 solution,” said Alexander Dal Farra, owner and president of DMD2. “They are very happy with their choice. The Barix solution also ensures that their existing audio equipment could be used for an overall cost-effective installation. Additionally, the audio service is virtually maintenance free once it is up and running.”
The technical concept of the Barix and DMD2 solution was equally appealing to Bucherer. The solution provides a low-latency, bandwidth-efficient live stream over the retail chain’s existing network, requiring no major updates at the store level. The streams originate from the DMD2 offices in Bern, Switzerland, with direct connection to Barix Exstreamer IP audio decoders inside the stores. The Exstreamers reliably play out AAC+ streams at a bitrate ideal for background music.
The Exstreamer models selected for this installation feature a front-panel display with artist/title and stream information, as well as MicroSD slot with backup music in the event of network failure. That MicroSD slot additionally provides built-in content protection, eliminating the temptation for customers or employees to remove attached USB sticks with DMD2 in-store content. Set up is simple and efficient, and virtually no physical space is required due to the Exstreamer’s compact footprint.
Dal Farra adds that his success with Barix across similar in-store radio installations, including Victorinox retail stores in four countries, gave Bucherer the confidence they needed to modernize their in-store music approach. DMD2 handles all Barix device configuration, service monitoring and music licensing for its in-store radio customers, further simplifying matters for retail customers like Bucherer.
“DMD2 has installed well over 1000 Barix Exstreamers across many businesses, each of which have varying network conditions,” said Dal Farra. “That track record of success made it easy to convince Bucherer that it was smart to build their service on this technology.”