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Caribbean Bookstore Owner Protects Business and Residence with MobileCamViewer

Customer turns mobile surveillance benefits of anytime, anywhere monitoring into time- and money-saving experience

The Caribbean life has its perks, but business owners and residents deal with the same property-related security concerns as most populated countries.  Therefore, it’s no surprise that mobile surveillance is catching on across more Caribbean nations as service providers upgrade from 2G to 3G technology.

Elston Lewis, owner of Family Bookstore on the island of St. Maarten, launched his mobile surveillance operation at his business this summer after first using the technology at his home.  Lewis now connects the MobileCamViewer mobile surveillance application from mobiDEOS to 32 cameras between the two properties, with clear time- and money-saving rewards.

Elston Lewis behind the counter at his St. Maarten bookstore. He uses MobileCamViewer to remotely view 16 surveillance cameras covering the interior and exterior.

“We’ve always had cameras for security purposes, but until now we were monitoring from a desktop,” said Lewis.  “It never dawned on me that we should be able to monitor our cameras from wherever we are using smartphones.  Once I realized it was possible, it became clear that we could save time and money.”

This is especially true as Lewis spends his share of time stuck in traffic, driving between his business, home and a full-time financial controller position at an auto dealership.  He notes that it can take up to 45 minutes to move between locations — an eternity when responding to a security breach.

“The traffic here is horrendous,” he said.  “St. Maarten is a small island with thousands of cars.  My home is in a secluded area and you never know what can happen, and we routinely deal with customers acting suspiciously at the bookstore.  So I called Dedicated Micros, my DVR company, to find out if there was software for mobile surveillance.  They put me in touch with mobiDEOS, and that’s what triggered it.”

Lewis added MobileCamViewer to monitor his business after his success of using the app to monitor security cameras at his residence.

Lewis said he enjoys excellent video quality using MobileCamViewer on his BlackBerry, whether connected to Wi-Fi in his office or 3G while on the move.  He reports that downloading the application and connecting it to his various Speco and Digital Watchdog cameras was a simple process.  He also uses the mobiDEOS WebView software to connect to his home and bookstore cameras from a desktop.

We can monitor everything now from wherever we are,” he said.  Lewis can point to several incidents where MobileCamViewer eliminated a lengthy road trip to his bookstore, including a false alarm caused by a faulty sensor.

“We logged in to MobileCamViewer and looked at the exterior and interior cameras that cover the entrance,” he said.  “We quickly noticed everything was intact, so this saved us a long drive and gas money.  I can look at what I have in my hand to confirm if there was a breach in perimeter at home or business.  There’s no need to drive to either site every time an alarm goes off.”

The success of his mobile surveillance operation at home and the Family Bookstore has encouraged Lewis to present the idea to his supervisors at the auto dealership where he works full-time — as he spreads the word to other local residents and businesses.

“There are quite a few people on the islands installing cameras at their homes and businesses,” he said.  “With the growth in mobile technology and more people using iPhone and BlackBerrys, it shouldn’t be hard for others to follow.”

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Caribbean Bookstore Owner Protects Business and Residence with MobileCamViewer

Solution supports consumer-friendly Mobile500 Alliance business model while helping broadcasters get on the air quickly

Harris Broadcast Communications announces its next-generation ATSC Mobile DTV (MDTV) launch kit to help expedite channel launches for broadcasters.  The solution meets requirements to support the advertising-supported business model of the Mobile500 Alliance, with applications for banner ad placement on program guides, channel-change advertising, audience measurement, and DVR-like capabilities to record and playback content.

The Mobile500 Alliance represents more than 430 U.S. television stations with plans to launch MDTV services.  According to John Lawson, executive director of the Mobile500 Alliance, the organization’s business model extends ATSC MDTV programming to new viewers and less-watched dayparts through support for more consumer devices.  This includes its new MyDTV app, which enables compatibility with Apple iPhones and iPad tablets.

“Mobile500 ‘speaks broadcaster,” said Lawson.  “Consumers win because they get the ad-supported content they value, without a new data plan or monthly subscription.  Broadcasters win because we create a platform for new advertising inventory that our sales teams know how to sell.”

The software-defined Harris Apex M2X exciter plugs directly into most ATSC DTV transmitters, immediately amplifying Mobile DTV signals for broadcasters upon channel launch.

Harris, a central figure in the development of ATSC Mobile DTV standards and technology, leads the U.S. market with more than 90 stations on the air today with MDTV.  Its new launch kit includes all hardware and software required to support over-the-air MDTV channels, pre-assembled and ready to plug into existing DTV transmitters.  Components include the Harris® Selenio™ media convergence platform for signal encoding, Harris® Apex M2X™ software-defined exciter technology, and middleware from Expway to support program guides and other on-air services.

The solution also supports content protection through integrated conditional access software, and Harris plans to add Mobile EAS capability in 2013 to support emergency alerting for TV stations — a significant upgrade in the eyes of Lawson.

“Harris’ appointment as a reseller of Expway products to offer a seamless deployment of the MyDTV platform for Mobile500 member stations is a hugely positive development,” he said.  “Harris has a trusted brand, a huge installed base at stations across the country, and a proven commitment to innovation in Mobile DTV.  Their leadership in Mobile EAS is a big plus, and the integrated solution with Expway, a leader in Mobile DTV commercialization around the world, creates a highly attractive offer that will accelerate the commercial rollout of Mobile DTV by our members.”

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Caribbean Bookstore Owner Protects Business and Residence with MobileCamViewer

New economical series gives company accurate color, contrast ratio for live shoots on all three trucks

TNDV has enhanced color representation for live shoots on all three of its mobile production trucks, adding Sony PVM-1741 OLED monitors to boost color representation and contrast ratio while setting up cameras.

The mobile production company has purchased six monitors:  two for each of the company’s three trucks, used both on board and inside venues.  The monitors give camera shaders, lighting directors, stage managers and other technical personnel an exact representation of video output quality in advance of live events.

One of the first successful projects included EntreLeadership, a live business and leadership event from financial wellness guru and radio host Dave Ramsey that was simulcast over the web from The People’s Church in Franklin, Tennessee. TNDV president Nic Dugger and his team deployed four monitors to confirm accurate color and contrast ratio measurements of the eventual live feed well before the shoot — ensuring that all involved were confident that the signal on the screen was an accurate representation of the image quality being produced.

World famous video shader Larry Bearden of Omega productions makes adjustments during a live production using the Sony OLED monitors on TNDV’s Aspiration mobile production truck.

“We had a monitor available for a producer and lighting director at The People’s Church.  It was pertinent that when they looked at images from our cameras they were seeing the same quality as our shader,” said Dugger.  “It’s not good enough to get a 32-inch consumer monitor and use an HDMI conversion brick.  When you are in a controlled environment with hundreds of moving and conventional lights, the difference in one light color temperature or another light being out of focus can be the difference in how good the shot looks.”

One of the main reasons for the exact precision is the true HD-SDI inputs of the monitor, which eliminates conversion requirements.  Ultimately, the behavior of OLED monitors like the Sony PVM-1741 — which includes exceptionally accurate black levels, according to Dugger — is what sets it apart from less expensive LCD monitors that are often used in live production.

“Not having accurate black levels leads to inaccurate shading, and makes the lighting team push light harder than what is required,” said Dugger.  “The ability to get those accurate, real-life black levels to the point where it looks like the monitor is off when you set up your cameras at zero IRE raises the overall quality.  It’s a big hit with our shaders, who know they see the most accurate possible representation when they can detect noise at black levels and make adjustments.”

TNDV Director of Mobile Productions Rob Devlin agrees:  “Sony’s OLED monitor is by far the truest representation of what the end viewer is seeing.  Trying to compare to any other flavor of monitor is apples and oranges.  The blacks are very, very rich, and make shading and chipping cameras a pleasure instead of a chore.”

Price has curtailed Dugger to make the leap to this point, but the PVM-1741 brings the cost of an OLED monitor down to the $4,000-5,000 range — a sharp decrease compared to OLED monitors that advance on $20,000.  Dugger also notes that the PVM-1741 is very “broadcast-friendly,” built with the ruggedness required for life on the road.

“The design includes rack ears and mounting hardware that make the monitors easy to incorporate straight into a TV truck rack,” said Dugger.  “But the price point is really what makes this ideal for the mobile production world, given the benefits it brings to live production quality.  I can tout our new technology to clients while providing the highest accurate color representation for all our projects.”

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Caribbean Bookstore Owner Protects Business and Residence with MobileCamViewer

Company ships more than 7,000 sensors to date to Web Energy Logger developer

DataNab, a supplier of networked automation devices and sensor solutions for commercial and residential systems, announces that its 1-Wire sensor solutions are exclusively driving temperature readings for the Web Energy Logger, an alternative energy monitoring solution for residential and commercial users.

Web Energy Logger owner and developer Phil Malone first designed the Web Energy Logger to verify performance and measure energy consumption for alternative energy systems installed at his home in the western Maryland mountains.  He considered himself a hobbyist but discovered a large community of alternative energy enthusiasts across the world.  He realized that many had difficulty validating that their systems were performing as advertised and reducing costs.

Today he has residential customers around the world using the system to monitor passive solar and geothermal exchange heating and cooling systems, radiant hydronic energy storage and distribution systems, and fresh air systems using energy recovery ventilation (ERV) solutions.  Commercial customers include Thermo Dynamics of Nova Scotia, Canada, which builds the Web Energy Logger into its solar thermal water heating systems.

The Web Energy Logger incorporates most DataNab sensors for alternative energy system monitoring, including plastic encapsulated and stainless steel models.

Malone designed the Web Energy Logger around 1-wire sensors to simplify wiring for end users and installers, and allow customers to easily add more sensors to the network as systems scale.  Malone was impressed with the quality and versatility of the DataNab 1-Wire sensors and found that they cost less than half of competitor’s sensors, enabling him to save a large amount of overhead costs while ensuring that his users have reliable sensors and flexible options.

“DataNab was the answer to my prayers,” said Malone.  “Until I found DataNab there was no economical, volume-based solution on the market.  They allowed me to stop making my own sensors, which would have been very difficult to do today considering the quantities I’m selling.  Essentially what DataNab has done is help me grow my business.”

A typical Web Energy Logger Starter Kit contains the central data logging unit, a power supply, cables, crimps and 10 sensors.  Customers can choose between various DataNab sensor styles to best match the environment.

“Each DataNab sensor style tends to have a unique application,” said Malone.  “We recommend the plastic encapsulated sensors for monitoring air ducts and room temperatures, and the small stainless steel sensors for strapping to copper pipes.  Those are built to withstand condensation from water and Freon lines, and they do not corrode.  We also use their large, rugged stainless steel probes for outdoor and underground temperature readings.”

Residential and commercial integrators find the solution easy to install due to the 1-wire daisy-chain capability, which reduces time and complexity on the job.  Malone notes that it’s simple to run a loop of wire around a utility room to monitor inlet/outlet air temperatures from any point.

“You have a pair of wires and can clip sensors anywhere on that pair,” said Malone.  “The controller software interrogates the sensors by utilizing a unique identifier to communicate data.  It’s very smart.”

The network-driven Web Energy Logger solution also allows users to track and share real-time performance data online with others that have the system.  Malone has established a large online community of residential users that map their locations and follow each other’s data.  Visit http://www.ourcoolhouse.com and http://www.welserver.com for more information.

“The 1-wire philosophy is a no-brainer for OEMs and manufacturers looking to add temperature sensing capabilities to products,” said Adam VanOort, president, DataNab.  “Customers get affordable sensors, and lower costs and installation times by daisy chaining multiple sensors on a single twisted pair.  Product development costs are lower because 1-wire sensors don’t require a separate A/D pin for each sensor — unlike conventional temperature sensors.  Phil Malone takes advantage of this model to create a powerful and affordable product.”

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Univision Communications Inc., the leading media company serving Hispanic America, has renewed and expanded its suite of Harris Corporation (NYSE:HRS) media software solutions — introducing new synergies across business and on-air operations while improving visibility into emerging business trends and opportunities.

Univision has extended its Harris® OSi-Traffic™ media software contract for up to five years, and will further streamline business workflows with the Harris® Live-Update™ solution.  Live-Update will allow Univision-owned TV station groups in 21 markets to automatically translate real-time changes to traffic and advertising schedules almost directly up to airtime.  The integration eliminates manual processes, greatly improving operational efficiency for traffic, sales and master control.

The Live-Update solution will seamlessly integrate OSi™ traffic and billing software with existing Harris® ADC™ automated content management and distribution systems, using BXF data exchange.  The tight integration also ensures that staff can make intelligent decisions on ad placements and scheduling changes from the business office, with the confidence that Live-Update will efficiently translate all changes to automation in time for broadcast — and reconcile those content updates between traffic logs and automation playlists once broadcast.

Harris® NetGain™ business intelligence and analysis software strengthens insight into business trends and opportunities for the network.  The initial deployment will allow corporate staff to build custom dashboards with OSi data, and automatically deliver visual reports and analytics to sales managers.

NetGain delivers rich data and detailed metrics tied to business operations, with the flexibility to create and deliver custom reports to both management and sales staff.  The open, multisource NetGain design allows users to leverage data from many other business systems, and consolidate that information into visual, easy-to-comprehend reports that can track, analyze and help to improve business performance.

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Caribbean Bookstore Owner Protects Business and Residence with MobileCamViewer

Wes-Tex Audio Electronics of New Mexico installs complete Technomad solution to improve audio quality for school’s 2012 football season

A Clovis, New Mexico high school is bringing more energy to its 1,500-seat outdoor campus stadium on Friday nights with a new Technomad Turnkey PA system.  The Technomad system provides an all-in-one audio solution to enhance quality and coverage for all home football games, including pre-show and halftime music.

The school needed a system that would produce clear and even sound across the stadium, including visitor and home stands.  The Turnkey PA system comprises four Technomad Berlin weatherproof loudspeakers, a pre-wired amplifier, a dynamic hard-wired microphone, and a six-channel mixer with front-panel iPod/mp3 inputs.  The solution included all necessary cables and connectors to facilitate a quick and simple installation just in time for the 2012 football season.

The new setup replaced outdated loudspeakers damaged by time and weather.  Technomad loudspeakers feature IP56-rated weatherproof designs immune to weather-related elements, allowing them to remain outdoors all year — a huge plus for Natalie Roseberry, partner and technician at Wes-Tex Audio Electronics.

“Clovis High School’s old system was pretty much useless,” said Roseberry, who performed the installation.  “Some of the speakers delivered very little sound, while others were completely broken and generated no sound at all.   It was clear they needed a system overhaul.  We have installed Technomad loudspeakers at high school stadiums in the past, and they can remain outdoors, protected from rain, wind, and snow.  You never have to worry about damage.  This is just another reason we keep coming back to Technomad.”

The entire setup was flawless and took only two days, according to Roseberry.  She and her team installed Technomad yoke mounts on top of the home side of the press box, and installed the amplifier and mixer in an existing equipment rack mounted in the press box.   She later fastened the four Berlin loudspeakers onto the yoke mounts, facing them outward toward the field and visiting bleachers to maximize coverage.

“It was all very simple,” said Roseberry.  “The flexibility of the yoke mounts allowed us to tilt the loudspeakers in this desired direction so we could ensure smooth, even audio coverage across the entire stadium.”

Roseberry followed with a series of tests that included voice intelligibility and high-volume musical reproduction.  According to Roseberry, the Berlin’s unmatched combination of high volume output, broad dispersion and remarkable fidelity made it the obvious choice for the stadium’s large spectator capacity.

“I walked across the field during the tests and could not believe how crisp and sharp the audio sounded from both the CD player and the iPod,” she said.  “I could hear all the instruments and a clear vocal track, which I have never heard before from speakers at a football field.  The microphone was crisp, clear, and sharp sounding as well.”

Roseberry experimented further, connecting her iPhone to the Technomad system via its auxiliary port — adding that nearby maintenance staff commented on how well the system sounded.

“We’re continually impressed with their functionality,” said Roseberry.  “Today’s youth expects the same great sound quality as their iPods and mp3 players.  Not only does Technomad deliver on this, it allows for the easy hookup of all these devices.  And the clarity of the music still comes through as intelligible and crisp.”

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Harris Broadcast Communications today introduces a series of user-friendly features for analog and digital studio environments at The Radio Show (September 19-21, Dallas, Hilton Anatole, Booth 604), giving broadcasters more tools to empower on-air, production and networking capabilities in distributed and consolidated studio architectures.

Harris introduces programmable button panels that enhance routing capabilities and protect signal destinations, as well as standard metering designs across all Harris® PR&E® studio consoles to improve ease of use.  New quad-meter enhancements for its largest console line also increase confidence metering for operators monitoring several on- and off-air sources at once.

Programmable Button Panels

The new “smart,” dynamic LCD button panels give operators and producers five programmable buttons to initiate audio routes or commands to and from any location.  Foremost, the panels shield the air chain and other destinations from accepting undesired audio, maximizing protection in networked studio environments.  This means that an on-air operator would need to approve a “request” from another studio to introduce that audio to the program.  The buttons similarly protect for remote signal contributions, allowing operators to cleanly initiate mix-minus feeds on-air.

Operators benefit further from clarity on the actual “owner” of the audio source, with rich text and unique color screens offering clear visual information about where each signal originates.  This is a key differentiator from competing systems that don’t identify the origination point.

The Harris PR&E VMReact is a 1RU logic device for processing commands such as contact closures across multiple radio studios – a virtual toolbox for engineers working within networked studio environments.

Harris now offers its new programmable button panels on PR&E® RMXdigital® consoles, the VMReact™ logic processing engine and other PR&E® VistaMax™ audio networking systems.  VMReact, introduced last year at The Radio Show, is a virtual toolbox that allows studio operators and engineers to customize and automate multiple processes in networked studio environments.  This includes everything from switching audio routes to creating contact closures for various events.

Uniformity and Ease of Use

Harris enhances the look and feel of its metering applications at The Radio Show, introducing a standard design for meters, clocks and timers across its RMXdigital, NetWave® and Oasis™ on-air/production consoles.  Harris also introduces quad-meters for most RMXdigital consoles, allowing operators to monitor additional sources.  This improves metering confidence by ensuring signal integrity for program and off-air sources, such as web streaming and network routing.

Harris is also demonstrating its recently-introduced RMXengine™, offering an on-demand mix-minus and IFB for every RMXdigital fader.  The auxiliary device also enables advanced dual-console operation for sophisticated dual-anchor studio operations — bridging two consoles together in a single studio.  The aforementioned new programmable button panels also bring benefits to these applications, allowing for negotiated and protected air chain control between two consoles.

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Powerful solution incorporates more than 400 Barix Annuncicom two-way audio devices to enable programmed recordings, live announcements and intercom functionality on trains

Barix AG, a leading supplier of IP-based audio transmission and control technology, is using this year’s InnoTrans (September 18-21, Berlin Exhibition Centre, Stand 4.1/224) to highlight a prestigious Brazilian transportation project of its Swiss customer Ortics GmbH that includes more than 400 Barix Annuncicom two-way IP audio components.

Ortics, together with a European partner, is supplying a key part of the new passenger information system for Metro trains in São Paulo, Brazil.  Opened in 1974, the São Paulo Metro operates five lines with 64 stations, with an overall length of about 45 miles — including some underground sections.

The modernization project, being realized by a Brazilian consortium, has begun and is set for completion in 2014.  Ortics is outfitting 25 trains, each comprising six carriages, with modern voice communication, software and vehicle diagnostics systems.   The project includes 16 Barix Annuncicom 155 units and two Annuncicom VME cards installed on every train.

The Barix Annuncicom 155 is specially designed for two-way audio on trains and other harsh environments.

The Annuncicom 155 is a robust device for VoIP, intercom and IP-paging that Barix has specially developed for everyday operation in trains, buses, ships and other harsh environments.  Its deployment in the São Paulo Metro enables train drivers to initiate manual and automated announcements, and communicate with passengers via emergency intercom points.

The Annuncicom VME is an Annuncicom variant available in a card format for 19-inch VME (Virtual Machine Environment) racks, deployed by Ortics as an interface module with digital and analog signals for local amplifiers.

Lorenz Trachsel, CEO of Ortics GmbH, said that Barix components are an ideal complement to his passenger information systems.  Amongst the benefits of the Barix solutions for Trachsel are custom programmability, enabling perfect alignment to customer requirements, prioritization of safety-relevant announcements, and integrated functions for line monitoring.

“Following very positive experiences with the integration capabilities, functionality and reliability of Barix products, it stood to reason that we should once again opt for the members of the Annuncicom family for the current project in Brazil,” said Trachsel.

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Versatile Module Supports Numerous Signal Distribution Options, Delivers New Cost Efficiencies for Fiber Transport Over Any Distance

Harris Broadcast Communications introduces the company’s next-generation of OPTO+™ fiber-optic products at IBC 2012, offering a modular solution that simplifies and expands the way broadcasters transport electrical signals at exceptional quality around fixed and remote broadcast facilities.

The Harris® SFP6800+D, part of the company’s range of 6800+™ core processing solutions, is a simple and flexible processing module that supports up to 60 channels in a 2RU design — offering a best-in class solution for high-density fiber-optic transport.  The module can function as a simple fiber transmitter or receiver, supporting both digital and analog signals; and configurations for multiple optical paths.  Its versatility extends beyond optical transport, with six small form-factor pluggable (SFP) cages that also support coax, HDMI/DVI, baseband encoding/decoding and more.

The Harris® SFP6800+D is a simple and flexible processing module that supports up to 60 channels in a 2RU design — and versatility beyond optical transport, with six small form-factor pluggable (SFP) cages that also support coax, HDMI/DVI, baseband encoding/decoding and more.

The SFP6800+D module raises the bar with an integrated routing feature unlike any competitive solution.  The 12×12 router matrix increases distribution options, allowing broadcasters to transport different channels to different destinations as opposed to strict point-to-point connections.  The built-in routing capability also supports redundant transport architectures, with signal monitoring and switching from main to backup channels across all six SFP cages.  This eliminates the need for additional fiber modules or an external routing system in mission-critical applications.

The SFP6800+D module supports traditional broadcaster requirements for reliable transport of higher bandwidth signals like 3 Gb/s over long distances with no loss.  The low-cost Harris solution also gives mobile production trucks and other smaller facilities an affordable option for optical transport over shorter distances.  Mobile production trucks especially benefit from the reduced weight of fiber optics compared to electrical wiring, driving down operational costs on the road.

“More broadcasters are turning to fiber-optics for signal transport as the price of glass becomes more competitive than legacy wiring,” said Paul Eisner, vice president, workflow, infrastructure and networking, Harris Broadcast Communications.  “This is especially ideal for customers that want to transport signals at 3 Gb/s and higher over any distance with pristine quality.  Our new fiber solution provides these benefits and extends capabilities beyond optical transport to ensure that our customers get the most mileage and flexibility out of their installations — with the ability to freely and simply mix varied signals within the same modules.”

Harris further amplifies ease of use through an intuitive, built-in 6800+ web interface that enables quick, simple and centralized management of all SFP6800+D signals.  This maintains a consistent monitoring approach for Harris customers using both the SFP6800+D and other 6800+ core processing modules across a common Harris infrastructure.

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Harris and Geo-Broadcast Solutions (GBS) have broken ground on the first commercial test for ZoneCasting — technology that enables targeted, over-the-air radio content transmission to local neighborhoods.

ZoneCasting creates a unique opportunity never experienced in terrestrial radio:  precise, targeted advertising to many defined zones across a single broadcast market.  The initiative unleashes new revenue opportunities for broadcasters, advertising agencies and local businesses by using the “available everywhere” technology of broadcast radio to bring a neighborhood-focus to local airwaves.  This essentially builds closer, community-driven engagement between radio stations and their listeners; as well as local businesses and consumers.

Peter Handy, CEO of Geo-Broadcast Systems, estimates the return on investment for broadcasters at three years or less — while noting that ad agencies will benefit by bringing new localized advertising opportunities to their clients.

“Radio has always been a target medium for advertisers,” said Handy.  “ZoneCasting signals an opportunity to be even more hyper-focused.  It dives from the greater community to specific neighborhoods, leveraging the localism that makes radio appealing.”

The ZoneCasting architecture uses proven Harris single-frequency network technology available and in wide use today, including low-power Flexiva transmitters (pictured here) and Intraplex SynchroCast systems — together enabling simultaneous delivery of targeted content across multiple zones in a single broadcast market.

Harris is the exclusive transmission supplier for GBS ZoneCasting Systems, providing the technology and design/installation expertise for all ZoneCasting deployments.  WRMF-FM, serving Miami-Ft. Lauderdale and greater southeast Florida, will launch the first commercial test system this fall with an eye toward official deployment.

“ZoneCasting leverages proven technology to help radio broadcasters transform and monetize their business,” said Richard Redmond, vice president of product management and strategy, transmission systems, Harris Broadcast Communications.  “This is not about investing in a new studio or transmitter with the hopes it will improve ratings or revenue.  This is about helping broadcasters become more competitive against a fractured marketplace.”

The message that ZoneCasting is about more than features and functionality of a box or software program is one that resonates with Dean Goodman, CEO of Palm Beach Broadcasting, which owns and operates WRMF.

“There are local businesses and organizations that have not used radio advertising because it has traditionally been focused across an entire market,” said Goodman.  “The localization of advertising to specific neighborhoods makes radio advertising both sensible and affordable for these companies, while delivering renewed attention from consumers.  It is easy to visualize how the advertising success of one neighborhood business would result in competing businesses quickly coming on board.”

The Harris solution deploys multiple corresponding Flexiva™ low-power FM transmitters within the GBS ZoneCasting network architecture, adding Intraplex® SynchroCast® simulcasting gear for synchronous delivery of localized content across defined zones.  The architecture features proven technology at its core that is used globally today — and ensures that the ZoneCasting platform is viable for analog FM and digital radio standards worldwide.

“We have submitted tests that prove the validity of the ZoneCasting concept, and have now joined hands with one of the largest and most reliable broadcast equipment suppliers in the world,” said Handy.  “We think this will be very beneficial for the radio broadcast industry — and as beneficial for listeners as the local advertisers and stations.  There will only be winners in ZoneCasting.”

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