Date posted: September 8, 2014

Achievement brings targeted advertising for over-the-air radio broadcasters one major step closer to reality

GeoBroadcast Solutions has a message for over-the-air broadcasters heading into The Radio Show:  The era of geo-local advertising to increase radio revenues is about to begin.

GeoBroadcast Solutions, LLC (GBS) is the company behind ZoneCasting™, a unique and groundbreaking technology that delivers the dual benefit of over-the-air, hyper-local advertising opportunities for businesses right down to targeted neighborhoods; and new revenue-generating opportunities that provide long-term sustainable value for radio stations and networks.  As of this week, GBS has been granted a patent for ZoneCasting that makes deployment a realistic proposition for the very near future.

“ZoneCasting is the first true dynamic ad insertion opportunity for over-the-air radio on a geographical basis, using our now-patented wireless architecture,” said Bill Hieatt, Chief Technical Officer, GBS.  “We now look forward to the FCC’s approval of the ZoneCasting technology, clearing the way for ZoneCasting deployments that will bring lost revenues from a fractured marketplace back to the terrestrial airwaves.”

The approval of the ZoneCasting™ patent comes at a time when radio broadcasters are faced with increasing competition for ad revenue from online radio, mobile streaming and other emerging models online.  ZoneCasting’s targeted precision delivers unique commercial content simultaneously to many defined zones across a single broadcast market, unleashing new revenue opportunities for broadcasters, ad agencies and local businesses through a neighborhood focus.  GBS’ proprietary modeling approach is instrumental in enabling targeted advertising capability across multiple in-market zones.

The road to patent approval began in September 2009, when GBS filed a provisional patent to protect the proprietary nature of the ZoneCasting concept.  Since filing, the GBS team has partnered with GatesAir for transmitters and IP transport solutions to support low-cost distribution methods; and hyper-directional antennas and combiners from Jampro.  After receiving FCC Experimental Authorization grants, two successful field tests were conducted in 2010 (Salt Lake City) and 2011 (Sebring, Florida), followed by simulations and listening tests in 2012.  Each of these important events offered significant value and insight into proper zone location, system design, coverage modeling and optimization for ZoneCasting deployments.

GBS continues to evolve the ZoneCasting concept as the final FCC rulemaking phase moves toward completion.  The company has filed two additional patent applications since 2010 that will allow for further refinement and optimization of the ZoneCasting architecture.

“The ZoneCasting patent approval underlines the unique character of the ZoneCasting design, and our thorough testing and significant technology partnerships instill exceptional confidence in our design philosophy,” said Hal Kneller, VP Global Sales and Business Development, GBS.  “Our mobile network-like approach enables broadcasters to deliver a very robust and high-quality signal with targeted ad insertions.  We’re excited about the future of ZoneCasting and the opportunities it brings broadcasters and advertisers alike.”

# # #

Date posted: September 3, 2014

95.5 The Fish transitions to SGplayer, an interactive HTML5 player that reliably streams music and revenue-generating ads to mobile devices

Last November, StreamGuys announced a new HTML5 multimedia player to help broadcasters and streaming services expand online and mobile audiences through its all-inclusive, multiplatform approach to content delivery.  Now, a major commercial broadcaster has upgraded one of its stations to the interactive player to achieve both reliable multiplatform streaming; and revenue generation through video ad insertions.

The broadcaster, Salem Communications of Northeast Ohio, has transitioned the live online stream for WHFM-FM, better known as 95.5 The Fish, to StreamGuys’ multimedia player.  Newly branded as SGplayer, the interactive player supports all popular mobile devices in alignment with the HTML5 markup language – a significant upgrade from the previous CDN’s player, which was only compatible with desktop devices.

Salem Communications of Northeast Ohio’s other primary motivation for the switch was StreamGuys’ dynamic ad insertion capability.  StreamGuys has long supported dynamic ad insertions in the form of audio pre-rolls, mid-rolls and post-rolls, as well as single-client video insertions.  The latest incarnation of SGplayer supports video pre-rolls for multiple advertisers—a key requirement for 95.5 The Fish.  SGplayer’s dynamic interface rotates a series of ads, serving each unique visitor with a sponsor’s message.  The player displays a static companion banner associated with the ad following its conclusion on the right side of the player.  This detail remains visible for the visitor’s duration alongside artist and title information, album art, purchase links, social media icons, and other metadata related to the live music stream.

In addition to supporting multiplatform delivery and video pre-rolls, StreamGuys customized an affordable turnkey streaming package for the live radio signal that, along with the revenue-generating ad opportunities, offers a quick return on investment for the station.

“The transition to StreamGuys quickly solved the problems we faced with buffering issues and signal drops across a variety of mobile devices,” said Mark Jaycox, general manager, Salem Communications of Northeast Ohio.  “A large majority of internet radio streaming is moving to mobile devices.  It was critical to get that under control before we significantly damaged our mobile initiative.

“As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory,” Jaycox continued.  “StreamGuys pulled its engineering team together to enhance its player, and did some groundbreaking work.  SGplayer delivers more information than our previous player, and provides that extra real estate to sell our advertisers.  You can now see the client’s logo in a couple of spots after the video concludes.  That upped the ‘sellability’ for us, allowing us to generate more revenue than what was possible before.”

Jaycox notes that the live stream attracts nearly 35,000 unique visitors a month, the large majority of which fall into the 25-54 female demo—a highly coveted audience for radio advertisers.  He expects to transition additional Salem Broadcasting Cleveland stations to SGplayer moving forward.

“StreamGuys has been very responsive and proactive in making sure our requirements were exceeded,” said Jaycox.  “The design of the player is appealing to listeners and advertisers alike, and offers exceptional value and reliability at a very affordable price point.”

# # #

Date posted: April 14, 2014

Complete suite of services gives radio broadcasters an affordable multiplatform alternative  

StreamGuys and Orban have joined forces to bring an affordable turnkey streaming service to market that addresses the complete internet radio ecosystem.  The service will help broadcasters cover the entire media landscape of where audiences exist today — and effectively monetize streams to accelerate return on investment.

The new StreamGuys/Orban solution allows broadcasters to use the entire turnkey package, or choose the elements they need today with options to scale moving forward.  The overall solution emphasizes reliable content delivery and business growth regardless of how many services a particular broadcast requires — ensuring that independent radio stations and large network operators receive equal attention while establishing and growing an online identity.

“Broadcasters need to provide online and mobile audiences with a high-quality user experience while generating new revenue streams and controlling costs,” said Kiriki Delany, president, StreamGuys.  “StreamGuys and Orban are combining historical strengths to ensure a robust and revenue-generating streaming service customized to each broadcaster’s requirements.”

The complete collection of services address the entire content lifecycle, including front-end processing and multiplatform content delivery to ensure quality of service; as well as business software and playout tools to build audiences and drive revenue opportunities.

  • Process:  Orban’s highly efficient audio processing products prepare broadcast signals for multi-platform delivery, retaining optimal signal integrity while encoding metadata-rich streams into multiple formats – making an exceptional user experience possible across any consumer device.
  • Deliver:  StreamGuys’ cloud-based streaming architecture reliably streams live and on-demand content to the web, mobile and in-car devices, internet radios and OTT media players.
  • Monetize:  Dynamic, server-side ad insertion technologies help broadcasters reliably target audiences without complex integrations, while subscription services from StreamGuys enable broadcasters to generate revenue through special content — with rock-solid conditional access protection.
  • Play:  The latest HTML5 and Flash player options ensure audiences can tune in from anywhere — including tablets and smartphones — while rich mobile apps drive deeper engagement with listeners.

The complete solution also ensures compatibility with industry-leading automation systems to enhance content management and reporting across multiple streams.  Additionally, the solution incorporates a variety of reporting and analytics tools to help broadcasters understand global audiences, research trends and pinpoint potential growth opportunities.

“Collectively, the Orban and StreamGuys turnkey streaming service brings world-class broadcast technology into the streaming media universe, ensuring that broadcasters achieve the same premium quality and business opportunities they do with their over-the-air services,” said C. Jayson Brentlinger, president and CEO, Orban.

Date posted: January 29, 2014

SoundScape delivers comprehensive management and audio playout solution to help retailers, businesses efficiently engage consumers 

Barix has long been a global provider of in-store radio solutions, bringing value to retail shops and other businesses through brand awareness, consumer engagement and revenue generation.  The introduction of SoundScape, its next-generation in-store radio solution, positions Barix as a technology leader in the retail market, helping businesses enhance flexibility and fuel new business opportunities from an advanced yet easy-to-use platform.

SoundScape is a comprehensive solution to manage audio distribution over IP networks, offering a centralized management portal and audio players at multiple locations.  Music service providers can efficiently power in-store radio networks with SoundScape, using the portal to manage, configure, group and monitor SoundScape audio players and device status network-wide.  SoundScape also enables content scheduling through built-in software, or allows service providers to use custom scheduling solutions.

Barix previously offered live streaming and Store and Play programs as separate applications, each available via software downloads for its IP audio encoders and decoders.  SoundScape supports both applications on the same device, allowing retailers to switch between live feeds and stored playlists that play back at scheduled times.  Both applications support targeted, location-based advertising insertions that seamlessly fade in and out of music programs.

The network-wide management capabilities of SoundScape further reduces costs and complexity by enabling customers to remotely deliver firmware updates, create and monitor logs, and track play reports for sponsors.  This takes the onus off content providers who previously used in-house or third-party monitoring solutions to perform such services.  Retailers can also integrate SoundScape with music suppliers to minimize licensing costs.

“Businesses of all kinds, including many retail chains, have long used Barix in-store radio solutions to deliver live streams and file-based playlists to stores and locations,” said Guggenheim.  “SoundScape retains the core Barix competency of efficiently and reliably moving audio across IP networks, while introducing new features that will ultimately help businesses create better brand awareness, improve the shopping experience and increase basket size as part of their omni-channel strategies.”

SoundScape additionally provides value through an ability to target content across the network.  The end-to-end architecture ensures that businesses can group devices to receive specific ads, other languages or completely different programs – whether by location, by department or otherwise.

The ability to switch between live streams and stored playlists brings additional flexibility.  Retailers can take advantage of true, dynamic ad insertions within live, branded radio programs for part of the day, and switch to stored content at busier shopping times to preserve network bandwidth.  The Store and Play application otherwise allows retailers to switch to special, customized playlists for holidays, events and local store promotions.  To the latter point, retailers can easily take advantage of system flexibility to insert special ads for real-time promotion of price drops and other in-store specials.

Barix will demonstrate the complete solution in simulated retail environments at ISE 2014, taking place February 4-6 at the RAI Exhibition Centre in Amsterdam (Stand 8-E275); and one week later at Digital Signage Expo (Booth 1716), taking place February 12-13 at the Sands Convention Center.

Date posted: November 21, 2013

Unique player design solves metadata challenges, simplifies multiscreen advertising for broadcasters, audio publishers across multiple devices

StreamGuys announces the launch of its HTML5 player to help broadcasters and streaming services retain and increase audiences with a multiplatform approach, ensuring one player can accommodate revenue-supported live streams on iOS, Android and other mobile and desktop devices.

StreamGuys’ new interactive player supports all popular mobile devices in alignment with the HTML5 markup language, which is quickly becoming the streaming platform of choice among broadcasters, publishers and advertisers who favor its multi-device support.

StreamGuys differentiates its HTML5 player by providing integrated metadata support, which seamlessly synchronizes live audio streams with relevant data of interest to consumers.  This gives broadcasters and audio publishers a unique opportunity to offer audiences a full featured, interactive HTML5 player that works on every device.  Radio stations, musical artists and other service providers can now easily, and dynamically, display artist and song title information, Amazon live links, social network connections and more alongside audio streams.

“There is no HTML5 standard for extracting the song title and artist name from a media stream and displaying it within a web page, which creates integration headaches for service providers and a less satisfying consumer experience,” said Dean Mitchell, lead developer, StreamGuys.  “StreamGuys solves this problem by integrating a robust, server-side metadata parser with a flexible HTML5 media player. Broadcasters can now offer their audience a feature-rich, revenue-supported media player that has a consistent user experience across all devices.”

The launch also comes at a time when broadcasters and streaming services are exploring ad insertion technologies for multiscreen advertising.  StreamGuys supports live ad insertion within its new player, using dynamic advertising technologies to trigger pre-rolls, mid-rolls and post-rolls.  Similar to its metadata application, the HTML5 player automatically coordinates player content with the ad server to trigger the right advertisements for the right audiences at the right times.

Mitchell adds that StreamGuys will extend its HTML5 player functionality to other multimedia streaming services in future versions.

Date posted: September 24, 2013

Manual Commercial Scheduling Soon a Relic of the Past

During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE), which hosts one of the media industry’s most intensive technology gatherings, will announce SMPTE’s Broadcast eXchange Format (BXF) 3.0, a significant breakthrough in commercial scheduling for broadcasters, advertising agencies and advertisers.  BXF 3.0 will automate the time-stealing data entry process (re-keying of traffic instructions) that has been in place for more than 50 years.

For years, ad agencies and broadcasters have focused on the media buy (known as the order) and invoice.  Yet scheduling the commercial, the most critical step to ensure a spot airs correctly, is still an entirely manual process.  Industry experts Christopher Lennon of MediAnswers and Angela Tietze of Entertainment Communications Network (ECN) will present Faxes, Emails, Pagers, and the Macarena:  Adios to Relics of the ‘90s.  Both will delve into one of the advertising and media industries’ least talked about workflows, which today relies on dated technology:  TRAFFIC.

Chris Lennon of MediAnswers

Currently, once a commercial has been produced, ad agencies assign it a commercial code (Ad-ID) and create traffic instructions advising broadcasters when, where and how to air it.  Typically, traffic instructions are distributed to stations and networks via fax or email, and the commercial information is re-typed by hand into the traffic system.  It takes valuable time to re-key the data and underscores the inevitability of errors.   That’s where SMPTE’s Broadcast eXchange Format (BXF) 3.0 comes in.

Angela Tietze of ECN

 

Lennon and Tietze spent the past 18 months working with a group of industry professionals to create a standard within BXF that will enable traffic instructions to be ingested electronically into traffic systems at stations and networks, automating commercial scheduling using XML.  The result will be no more manual data entry and faster time-to-air for advertisers, while significantly reducing discrepancies and make goods.

Contact Chris Lennon (clennon@medianswers.tv) or Angela Tietze (atietze@ecnmedia.com) for more information on Faxes, emails, pagers, and The Macarena:  Adios to Relics of the ‘90s, to be presented at the SMPTE 2013 Annual Technical Conference (Loews Hollywood Hotel, Hollywood, Calif., October 22-24).

 

# # #

Date posted: May 14, 2013

Exceptional antenna directivity supports maximized and targeted signal delivery across single-frequency FM radio transmission networks

Terrestrial radio innovators GeoBroadcast Solutions (GBS) announce Jampro Antennas as a technology partner to advance its vision of helping radio broadcasters maximize over-the-air signals and grow revenues.

Jampro joins Harris Broadcast as exclusive technology suppliers for GBS MaxxCasting and ZoneCasting networks.  MaxxCasting expands FM signal coverage areas, allowing broadcasters to take full advantage of their FCC-allotted spectrum.  ZoneCasting, pending FCC approval, brings hyper-localization to radio through targeted over-the-air content delivery.

Jampro will supply all antennas, combiners and support equipment related to installation of these components.  The custom antennas are specially designed for these networks, providing the advanced directivity required to ensure both maximized market coverage and highly-specific regional targeting.

Peter Handy, CEO of GeoBroadcast Systems, notes that Jampro brought a flexible approach to their antenna designs that uniquely fit requirements for both MaxxCasting and ZoneCasting deployments.  That flexibility extends to custom designs that meet the needs of each broadcaster — highly important as coverage patterns and targeting requirements will differ for each market.

“One critical concern is to minimize conflicts created between transmitting multiple signals across the same market,” said Handy.  “Jampro clearly addresses these challenges with custom designs that can increase or decrease directionality.  This is perfect for ZoneCasting, where we are geographically targeting content across multiple zones in a single market.  Furthermore, it is ideal for spreading coverage into areas of a broadcast market that is lacking a clear over-the-air signal.”

The business benefit of integrating Jampro antennas therefore becomes very clear:  A larger audience receives the signal due to their exceptional directionality, which means advertisers reach more listeners.  This potentially translates to more advertising dollars for the broadcaster by opening new revenue streams.

Handy adds that GBS representatives had a number of conversations at the 2013 NAB Show with broadcasters that recognize the game-changing capability of ZoneCasting, but in the meantime are very interested in the opportunity to increase the distribution of their over-the-air programming through MaxxCasting.  This is a perception that Jampro Antennas President Alex Perchevitch echoes.

“As an industry we have always accepted the fact that the legal signal coverage of a radio station is one model, while the actual signal coverage often falls considerably short of what a broadcasters is allowed to service,” said Perchevitch.  “A solution like MaxxCasting that allows you to bridge that gap is not only unique, but very compelling.”

Harris Broadcast and Jampro often collaborate on radio and television transmission projects, bringing proven compatibility to GBS for out-of-the-box reliability.  Harris Broadcast will integrate Jampro antennas and combiners across these single-frequency FM transmission networks, which incorporate multiple Flexiva™ transmitters and Intraplex® synchronizers as well as special GBS control software.

Date posted: March 19, 2013

All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30th anniversary on the air.  However, the pure-format Classical station – one of the few of its kind remaining – is not resting on its over-the-air laurels.

Streaming media and its monetization is top of mind for Director of New Media Alexander Bighill, who joined All Classical Portland in 2011.  Bighill has since expanded to eight streams using StreamGuys’ cloud-based streaming architecture.  Online and mobile listeners can choose from two AAC+ and two MP3 streams, further supported with redundant streams via StreamGuys’ robust architecture.

All Classical Portland on-air hosts Edmund Stone (left) and Ed Goldberg are seen in the studio

Most recently, the station has added AdsWizz’s Digital Advertising Monetization Platform for audio pre-roll injections.  StreamGuys offers the AdsWizz platform as an integrated service for broadcasters and audio publishers seeking to generate revenue and monetize streams through targeted content delivery.

“We have a strong sense of place and love the music we play. We’re passionate about sharing this with the rest of the world, and StreamGuys helped us increase online listenership with the reliability of its global infrastructure,” said Bighill.  “Online streaming can be fun and exciting, but sometimes that’s not enough of a reason to justify the money that goes into the technology.  StreamGuys recommended AdsWizz when it came time to directly monetize our streams.”

Bighill reports that the AdsWizz service is reliable and hassle-free, with new audio files added to the pre-roll rotations over a simple user interface.  The station is approaching ad insertion with simplicity to start, injecting in-house-produced pre-rolls as users initiate streams.  Bighill expects pre-roll sales to escalate as more listeners and businesses become familiar with the service.

A simple AdsWizz interface allows users to upload and schedule targeted ads at their convenience

 

All Classical Portland also utilizes business software from both companies to strategize future growth opportunities.  This includes StreamGuys’ SGMon and SGReports analytical tools, with the former producing weekly listenership overviews for comparison to Arbitron terrestrial audience reports.  Bighill adds that SGReports offers “an insane amount of detail” about when and how listeners tune in.  AdsWizz brings additional value with pertinent information on pre-roll impressions.

His overall impression is that streaming media is vital to the public media space, and that it’s time to take advantage of robust, multi-format delivery and cutting-edge technologies such as the AdsWizz platform.

“It should be no surprise that internet-based media is more than a fad,” said Bighill.  “The ability to deliver our broadcast worldwide is a huge advantage because the ratio of terrestrial listeners versus online listeners will inevitably continue to shift.  To help offset technological investments, new ways of generating revenue are also needed.  The average internet user realizes that a 10-second message is preferable to a subscription service, and that’s where services like AdsWizz are helpful.”

Date posted: March 11, 2013

Industry’s first out-of-the-box business intelligence solution boosts data mining, analytical and mobile capabilities to capitalize on business opportunities today and tomorrow

Harris Broadcast enriches business intelligence for media executives and sales teams with new analytic tools that improve insight into current business and advertising models — and offer unparalleled foresight into future revenue-generating opportunities.

Harris Broadcast will introduce these and other new enhancements to its NetGain® business intelligence and analytics software at the 2013 NAB Show (April 8-11, Las Vegas Convention Center, Booth N2503).  The company will demonstrate new visual analytics, mobile dashboards, interfaces to social media data and access to embedded and third-party data mining capabilities as part of its new NetGain v2.4.2 release.

Through the new visual analytics capability, NetGain gives broadcasters and media organizations unique capabilities to proactively pull data from many sources, and quickly compare and analyze that data to fully understand current business landscapes through an intuitive visual interface.  Users can quickly publish the generated dashboards and reports to mobile devices, via e-mail or portal.  Meanwhile, new “visual foresight” tools leverage predictive analytics to help customers develop forward-looking metrics, from anticipated earnings to potential media buys for advertisements.

The latest release of Harris Broadcast’s NetGain business intelligence software integrates with more than 300 predefined data mining sources – ideal for building short- and long-term advertising strategies

NetGain v2.4.2 also incorporates the following new tools and benefits:

  • Access to Wisdom Professional for performing advanced analytics on Facebook user data.  This provides media companies with advanced capability to analyze viewing audiences and enhance advertising placement.
  • More than 300 predefined data mining and predictive analytics functions.
  • Integration with the open-source “R” analytics library, unleashing limitless access to analytics and statistics for business modeling.

NetGain integrates these new tools while retaining its ability to load data and generate reports with speed and efficiency, allowing customers to share business intelligence information locally or across the enterprise within minutes.  Furthermore, the wealth of information generated ensures that users can get a complete view of all available business opportunities.

“Broadcasters today need to optimize their inventories beyond over-the-air channels and across the web, mobile and other digital media opportunities,” said Harris Morris, CEO, Harris Broadcast.  “They also need to visualize the total trend versus looking separately at television spots versus digital.  NetGain ensures that broadcasters, cable networks and other media groups can achieve a complete view of their businesses as opposed to a ‘siloed’ approach,” while enabling visibility into future results based on multiple scenarios.”

Harris Broadcast now pre-integrates NetGain with its various traffic, billing, sales and scheduling platforms (OSi™, Novar™, Landmark™ and Vision™) as well as third-party data sources to maximize data sourcing and flexibility.  NetGain users can also now directly import data from Salesforce® (www.salesforce.com) to better track and measure advertising campaigns across multiple channels.

Additionally, the enhanced mobile capability provides a strong sales-enablement tool for account executives on the go.  This allows sales managers to arm their teams with easy-to-read, interactive dashboards on tablets and other mobile devices, simplifying customer presentations and detailing business performance.

“There are two clear benefits to NetGain’s enhanced mobile capability,” said Scott Criley, director, media and workflow, Harris Broadcast.  “Our customers can leverage the back office capability of NetGain to better understand the current situation and future opportunities in advance of client meetings.  For client presentations, NetGain efficiently makes clean reports, dashboards and marketing material accessible from a mobile interface, making it an ideal tool for revenue generation in the field.”

Date posted: February 27, 2013

Network now live at auto dealerships in 42 states, delivering dynamic, targeted content to engage customers and influence sales

The Automotive Broadcasting Network (ABN) is several months into its large-scale, digital signage network rollout at auto dealerships across the United States.  Harris Digital Out-Of-Home solutions serve as the core network architecture, with the company’s InfoCaster™ suite of hardware and software products supporting all dynamic content creation, network management and targeted media playout functions.  Harris Digital Out-Of-Home is also providing on-site installation and managed services from its network operation center.

“We have more than 600 media players deployed, powering well over 1000 screens in 42 states,” said Jerry Daniels, president and CEO of Automotive Broadcasting Network.  “And we are hearing plenty of success stories, from building positive customer relationships to driving transactions.”

Honda of Superstition Springs in Phoenix is one such story.  Executive manager Christopher Zamora reports that sales are up since increasing his in-house advertising efforts.  The ABN network delivers customized, targeted content to the dealership’s showroom, parts boutique and service areas.  This includes digital menu boards in the parts and service departments that offer price lists and customer discounts, as well as other promotional content and TV entertainment delivered via ABN’s flagship Dealer TV programming.

Honda of Superstition Springs in Arizona reports increased sales since shifting advertising efforts in-house with Harris Digital Out-Of-Home technology

“We spend between $75,000 and $100,000 a month on advertising, traditionally targeting television, radio, direct mail and other external methods,” said Zamora.  “I thought it made sense to bring more of that in house and generate a response that we could measure. My philosophy is that the best customers to buy cars, services and parts are in your dealership already.  We’ve had the screens up for four months, and we just had our best January on record.”

Zamora and Daniels both confirm that the InfoCaster-powered visual quality of the screens is a major benefit.  Zamora comments on the “wow factor” of the dynamic, interactive content and how that translates to attracting viewers and influencing sales.  Daniels adds that the flexible network management tools of InfoCaster have allowed ABN to completely transition from its long-time satellite delivery platform to multi-point Internet delivery, enhancing ABN’s ability to target custom content to different screens and locations.

“Dynamic content is an important term for us, as we provide all network content as part of our turnkey service,” said Daniels.  “We work diligently to make the content we create visually appealing and effective for our dealers.  Harris Digital Out-Of-Home and InfoCaster are very strong at delivering the broadcast-quality graphics you see on television.  The look of our network is far more high-end than before.”

Automotive Broadcasting Network targets specific content to various dealership departments, including ads and digital menu boards in service areas via Harris’ InfoCaster network management software.

ABN launched its Dealer TV service in 2008 to enhance the automotive retail experience for customers and better control sales environments.  Daniels adds that InfoCaster allows his creative staff to add multiple zones of graphics and animations for livelier screens, and has enabled ABN to integrate social media tools like Facebook and Twitter to engage dealerships and their customers.

“The ABN rollout exemplifies the power that out-of-home networks can offer to businesses that wish to communicate directly with their customers,” said Denise MacDonell, director and general manager, Harris Digital Out-Of-Home.  “The ability to offer dynamic and targeted visual content across multiple digital displays brings the in-store experience to life for consumers, while giving businesses new opportunities to tell their stories and engage with their customers.  We’re proud to collaborate with ABN as we roll out this turnkey service to more auto dealerships across the country.”

Copyright 2012 Dimension PR | All Rights Reserved. Web services provided by TAG Online

Latest Stories RSS | Comments RSS