Date posted: March 26, 2015

New multi-user software simplifies conversion of live, linear radio streams into side channels, including Podcasts and rebroadcasts

Content delivery network and streaming media provider StreamGuys introduces a new software-as-a-service (SaaS) platform to accelerate the turnaround of online side channels for radio broadcasters, including Podcasts, linear streams, and dynamic on-demand content. Broadcasters and content producers can quickly create and publish any number of side channels from existing broadcast streams, including linear radio channels, of any length. In addition to the limitless custom stream possibilities, users are freed from the expensive hardware and intricate technology workflows previously required to achieve the same tasks.

While the concept of creating Podcasts and on-demand content for download is not new, SGrecast is innovative because of how it simplifies and enhances the process. Leveraging StreamGuys’ years of Podcasting expertise, including several Top 10 Podcasts as rated by iTunes, SGrecast integrates all the tools and features necessary for multi-user, multi-publisher podcasting into a web-based SaaS platform that can be activated anywhere.

Since SGrecast is multi-seat software, many users can work simultaneously, making SGrecast ideal for single stations up to the largest broadcast networks. Customers are given a login and password to access SGrecast from any networked location, and can immediately record and schedule content to expedite the creation and playout of side channels. Larger networks have no limit to the number of simultaneous users, and networks can establish users and content in groups to simplify overall management.

“Broadcasters and content producers have long been hampered by the costs, complexity and channel limitations of the hardware-centric architecture for side channel creation,” said Kiriki Delany, president, StreamGuys. “SGrecast eliminates the need for networks to invest in a stack of hardware and software tools at every production studio for local creation and playout. SGrecast lives on our robust and reliable content delivery network, empowering users with an intuitive, easy-to-use and always-available program to effortlessly manage streams, and quickly generate new content.”

While SGrecast is perfect for Podcasts on-demand side channels, its flexibility supports creation and delivery of new linear streams as well. SGrecast’s compatibility with Icecast servers allows broadcasters to efficiently syndicate linear streams and reach larger audiences. Audience reach is also amplified through automatic content transcoding ensures support for multiple formats, which enables reliable playout across all leading desktops, laptops, mobile devices and OTT players. In addition, SGrecast seamlessly integrates with RSS streams, ensuring a clean handoff to popular third-party Podcast and streaming services such as Feedburner, Stitcher and TuneIn.

The inclusion of an automated toolset further empowers users to schedule recording and playout tasks, including in-stream metadata compatibility to trigger recordings, ad insertions and other events; and continuous, automatic content updates to existing side channels. For broadcast networks, precise, targeted scheduling tools enable stations to override national content with local streams—especially useful for stations that do not have the rights to broadcast certain national feeds, such as a regional sports event.

# # #

Date posted: March 17, 2015

Integration with audio processors, exporters eliminates delay without forcing signals through the modulation monitor

At the 2015 NAB Show, Belar Electronics will showcase a simple and cost-effective way for radio broadcasters to eliminate delay between digital and analog signals on the fringes of HD Radio™ coverage. Branded as Automatic Delay Correction, the software-defined feature consistently adjusts the time alignment, eliminating the roughly eight-second delay between the HD main and analog FM programming. This ensures a pleasant listening experience for audiences in areas where HD Radio coverage is less robust, seamlessly switching back and forth between the two programs without audience detection.

Belar’s Automatic Delay Correction for HD/FM time alignment feeds the adjustment back toward the front of the air chain, with corrections taking place in the audio processor, precision delay or exporter – as opposed to forcing it through the mod monitor.

Belar accomplishes this important task without forcing its customers to push the audio through the modulation monitor. Instead, Belar’s Automatic Delay Correction for time alignment feeds the adjustment back toward the front of the air chain, with corrections taking place in the audio processor, precision delay or exporter. This is a significant innovation, as it keeps costs lower for the broadcaster while eliminating a redundancy in the air chain.

“Every HD Radio broadcaster already has a delay line built into the air chain, whether it’s through the leading audio processors on the market or within a current generation exporter,” said Mark Grant, CEO, Belar Electronics. “We are removing an unnecessary step by feeding the signal back to the processor or exporter. Our modulation monitors require only a simple software upgrade in the field, ensuring that broadcasters can seamlessly incorporate time alignment without significant costs or complexity.”

Belar will demonstrate Automatic Delay Correction in its FMHD-1 modulation monitor at its NAB booth (C2452, April 13-16 at the Las Vegas Convention Center), with additional demos on the exhibit floor to be confirmed. The demos will detail how Automatic Delay Correction establishes a connection to an audio processor or exporter, measures the signal error and communicates the necessary adjustment to the delay line. That communication is locked into in a continuous loop, ensuring that the appropriate time delay is constant and consistent.

 # # #

Date posted: February 18, 2015

Streaming media provider unites worship facilities, parishioners through live, on-demand content

At the NRB International Christian Convention and Exposition this month, StreamGuys will emphasize the power of uniting worship communities through streaming media. As a leading expert in multiformat, broadcast-quality streaming and podcasting, StreamGuys will accentuate how worship facilities can broaden audience reach through live and on-demand content on the web, mobile devices and a quickly-expanding universe of connected media players.

StreamGuys specializes in helping worship communities reach parishioners and the greater community in two distinct ways:

  • Streaming content heard on the local AM/FM dial, whether a 24/7 religious broadcaster or a live simulcast from a worship facility
  • Streaming live and on-demand sermons and special events direct from houses of worship

“We’ve long been dedicated to helping religious broadcasters, like Salem Communications and CRISTA Broadcasting, cost-efficiently grow their online presence, while helping houses of worship deliver sermons to parishioners unable to attend services due to illness or travel,” said Jonathan Speaker, COO, StreamGuys. “As the largest globally recognized event dedicated to faith-based communications, the NRB Convention is the ideal platform for StreamGuys to communicate the power and possibilities of streaming media for the greater worship community.”

StreamGuys’ flexible content delivery network enables religious broadcasters and worship facilities to customize the streaming toolset to ensure the most cost-efficient solution for their budgets, while ensuring premium audio quality to engage audiences. Customers are guaranteed a multiformat delivery platform suitable for many consumer devices, with options for HTML5 and Flash players, dynamic ad insertion and password-protected content. Using StreamGuys’ Reflector service, users can quickly establish a reliable, unidirectional streaming service without the costs and complexity associated with static IP addresses and IT network configuration—an ideal option for broadcasters currently relying on costly satellite links for multisite program distribution.

Furthermore, StreamGuys’ decades-plus of podcasting experience, including many years supporting the most popular podcasts on iTunes, ensures a robust platform for the ingestion and playout of on-demand content in any format—for any number of listeners.

StreamGuys’ quality-of-service (QoS) emphasis brings added value for the religious broadcaster, from remote monitoring tools for the customer to the company’s 24/7 technical service. Both lend well-rounded support to religious broadcasters that lack in-house resources for troubleshooting.

“With software-defined monitoring and alerting services, along with a cloud-based, redundant architecture to minimize buffering and eliminate downtime, customers are assured a consistent, high-quality stream that meets the same professional standard as an over-the-air broadcast,” said Speaker.

NRB attendees interested in learning more about live streaming and podcasting for religious broadcasters can visit Booth 716, where StreamGuys will exhibit as part of the Broadcast Industry Group (BIG), comprised of leading TV, radio and streaming suppliers and service providers. The NRB Convention takes place from February 23-26 at the Gaylord Opryland Resort and Convention Center in Nashville.

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services.  The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates.  More than 600 clients worldwide, across many industries, depend on their mission-critical service.  Projects include serving as the technology backbone for live streaming/podcasting for top broadcasters such as Cox Media Group (CMG), New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

# # #

 

 

Date posted: January 20, 2015

New management structure, headquarters lay foundation for company growth heading into the 2015 NAB Show

Belar Electronics has set the stage for future growth and innovation in modulation monitoring with a new management structure as the company settles into its new Philadelphia-area headquarters. With its more than 50-year reputation for quality, reliability and precision cemented, Belar’s reorganization signals a shift in strategy to meet the dynamically changing needs of the radio broadcaster heading into the 2015 NAB Show (April 13-16, Las Vegas Convention Center, Booth #C2452).

Mark Grant has been named CEO of Belar Electronics

With founder and industry visionary Arno Meyer now retired, Mark Grant steps in as CEO of Belar Electronics, managing all decisions surrounding company vision and direction. Erich Meyer assumes the role of COO, responsible for day-to-day plant operations across manufacturing and supply chain. Under Erich Meyer’s direction, the company will continue to centralize all production at its new West Chester, Pennsylvania headquarters, and manufacture 100 percent of its products in the USA. Erich Barchi will continue in his role as manager of global sales and customer relations, overseeing strategy for direct and channel sales worldwide.

To support global sales and service augmentations, Belar will build on its distinguished legacy as a trusted technology innovator through new software-defined test and monitoring applications. In addition to improving operational efficiencies for the end user, these enhancements, notably IP connectivity and FM/HD Radio time-alignment, will bring renewed focus to the value of the modulation monitor for the radio broadcaster.

“The modulation monitor remains the pre-eminent tool to help broadcasters accurately monitor on-air levels, calibrate equipment and remain in FCC compliance, and there is a strong value proposition around improved market-wide performance for broadcasters that make the investment in this gear,” said Mark Grant, CEO, Belar. “While the audio processor, exciter and other air chain components ideally amplify sound quality, broadcasters cannot take full advantage of their modulation thresholds without an accurate modulation monitor. Belar’s focus on delivering top-of-the-line, precision-oriented test instruments remains our core strategy, for the purpose of helping broadcasters troubleshoot performance issues in the air chain and maximize their broadcast signals. And moving forward, Belar intends to build on these principles with exciting new innovations that elevate the role of the modulation monitor.”

Erich Meyer, son of Belar Electronics founder Arno Meyer, oversees global operations and supply chain as COO

At NAB, Belar will reiterate its leadership in traditional AM and FM modulation monitoring, while highlighting new software-defined features that enhance remote connectivity for off-site signal monitoring; and improve time-alignment between FM and HD Radio signals. While the former will focus on the convenience of remote monitoring across all signal parameters and alarm conditions via IP connectivity, the latter will highlight how the modulation monitor can noticeably improve the listener experience, including the elimination of signal echo as FM and HD Radio signals blend.

“Belar has continually worked to ensure superior performance and reliability across the product line, including the use of digital signal processing to eliminate signal drifts, offsets and other signal quality hindrances for robust, stable and repeatable signal performance that remains in calibration,” said Grant. “We’ve eliminated unnecessary adjustments, minimized conversions and consolidated previously separate monitoring applications into a single box to make modulation monitoring a more user-friendly, operationally efficient and valuable process for broadcasters.  We look forward to unveiling our next generation of enhancements at NAB.”

Belar Electronics’ new headquarters is located at 1140 McDermott Drive, Suite 105 in West Chester, PA 19380.

# # #

Date posted: November 18, 2014

GatesAir’s legacy of innovation in over-the-air TV and radio broadcasting includes two Emmy awards and more than 238 US and Global patents.  Last week, company executives recognized the innovators of GatesAir’s latest patents at a ceremony at the Oasis Conference Center in Cincinnati.

GatesAir Chief Product Officer Rich Redmond, pictured second from left, presents awards to GatesAir engineers at last week’s patent ceremony in Cincinnati

Following a keynote address from GatesAir CEO Phil Argyris, Chief Product Officer Rich Redmond led a presentation in recognition of the company’s recent patent awards.  GatesAir engineers Wayne Duello, Dmitri Borodulin and George Cabrera were among those honored at the event.

Obtaining a patent is a long and tenacious process that requires a long-term commitment, with countless hours of hard work and dedication from the innovators.  Mr. Duello received a patent for innovations in digital signal processing of digital modulations that reduce interference and strengthen robustness for over-the-air digital TV signals.  Mr. Borodulin and Mr. Cabrera received patents for advancements in broadband, high-efficiency amplification for digital radio and television signals.  These linchpin technologies will ensure continued quality improvements for viewers that receive free broadcasts powered by GatesAir digital transmission systems across radio, TV and mobile devices.

“These patents represent the very high level of innovation happening throughout GatesAir today as we advance the possibilities of over-the-air broadcasting,” said Redmond.  “Our engineers and scientists continue to break new ground and innovate to enable our global customers to wirelessly deliver content at the lowest total cost of ownership, solidifying GatesAir’s leadership position in the broadcast industry.  We’re honored to recognize these impressive achievements.”

 

# # #

Date posted: November 3, 2014

North Carolina FM station installs Intraplex® IP Link for dual-path STL connectivity, leverages built-in Opus codec for pristine audio quality

GatesAir, a global leader in wireless, over-the-air content delivery solutions for radio and TV broadcasters, has transitioned a low-power FM station in North Carolina to an IP transport architecture for studio-to-transmitter link (STL) connectivity.  With the GatesAir Intraplex® IP Link as a foundation, the intelligent networking solution solved the challenge of efficiently moving program audio and data over a studio-to-transmitter path that offered no line of sight for traditional fixed RF STL connections.

WRLY-LP in Raleigh made the switch following its studio relocation to more accessible commercial space, creating a greater distance to the transmitter facility.  Unlike higher power stations, low-power stations typically do not transmit signals off high towers, making RF STL links impractical.  Transitioning to IP proved the most budget-friendly option for the station.

The Intraplex IP Link codec incorporates Ogg Opus audio coding for exceptionally high-quality, low-latency streaming for STL and other networked audio applications.

WRLY selected the IP Link based on its feature-to-price ratio, including support for the emerging Ogg Opus audio codec.  GatesAir was the first broadcast codec adopter of Ogg Opus audio coding, which incorporates technology from the Skype-developed, speech-oriented SILK codec and CELT, a low-latency, next-generation music codec.  Broadcasters benefit from Opus’ combined strengths of high-quality audio and very low delay, which distinguishes it from audio codecs that excel in one area but fall short in the other.

“I’m very budget-constrained as a low-power station.  IP was readily available, more cost-efficient than an enterprise T1 solution, and eliminated the challenges of erecting rooftop structures in a commercial zone,” said Steven White, owner of WRLY-LP.  “I was an early adopter of voice over IP technology, and had been monitoring the capabilities of Opus from an audio quality perspective.  Much of our music library has been encoded in high-end formats, so I needed a codec that wouldn’t over-compress the audio and develop artifacts in the stream.  GatesAir was the only codec supplier that built Opus into the feature set, and since there was no extra expense for Opus, the overall costs remained low.  The flexibility of the IP Link and its software-driven features struck the right balance of features, cost and quality.”

WRLY is also benefiting from built-in redundancy that shares IP packets across a dual-path stream.  Called Dynamic Stream Splicing, this IP Link feature allows the primary stream to borrow data from the secondary stream in the event of dropped packets en route to the transmitter.

“The IP Link provides excellent statistical information that show if, and where, packets have dropped,” said White.  “The dual-path architecture of the IP Link ensures that instances of dropped packets that make it through are very, very rare, and never noticeable on the air.  The reliability is exceptional.”

“Intelligent networking solutions are proving their value for broadcasters across all power levels, as radio stations large and small recognize the cost- and operational benefits of transitioning audio and data connectivity to IP,” said Joseph Mack, vice president of sales, Americas.  “Our low-power customers like WRLY are building a networked foundation that begins with simple STL connectivity, and opens the door for advanced contribution and distribution applications thanks to a scalable and cost-efficient architecture.”

# # #

 

Date posted: October 9, 2014

Radio station reduces monthly power bills, maintenance requirements with high-efficiency Flexiva™ solution

GatesAir, a global leader in wireless, over-the-air content delivery solutions for radio and TV broadcasters, is helping a Minnesota FM station slash monthly bills and long-term operating expenses to enhance total cost of ownership.  The station, KFMC(FM) in Fairmont, has significantly reduced energy use and utility costs since installing a GatesAir Flexiva™ high-efficiency transmitter this summer.

The 30kW solid-state Flexiva transmitter replaces an aging tube model from another vendor that was increasingly more costly to operate.  Since installing the Flexiva transmitter, the station has reduced its projected annual energy consumption by over 28kW, resulting in a more than $3000 power bill reduction.  These savings, along with vastly simplified maintenance procedures, deliver exceptionally low total cost of ownership over the transmitter lifecycle.  Due to the evidence of significant long-term energy reduction with the GatesAir Flexiva transmitter, KFMC was also granted a rebate from its local utility company exceeding $1200.

“Our previous transmitter was nearly three decades old, requiring constant maintenance made more difficult by a dwindling supply of spare parts,” said Woody Woodward, general manager of KFMC and sister station KSUM(AM).  “The money we were putting into maintenance exceeded the value that the transmitter delivered.  The Flexiva solid-state transmitter is affordable even at higher power levels, and we no longer have to worry about replacing tubes every three years.  The PA modules are plug-and-play and the spare parts are minimal, further simplifying maintenance.  The dollar savings from reduced energy use and maintenance offer a clear economic incentive that will help us reap more benefits in the long term.”

Flexiva transmitters are based on GatesAir’s ultra-efficient PowerSmart® 3D architecture, with broadband designs that eliminate complex maintenance requirements.  Hot-swappable module and power supply replacement ensure that stations continue to operate at high power while supporting a simple exchange of components to enhance safety and working conditions.  The PowerSmart 3D architecture also delivers the highest transmitter power density in the industry, reducing size for more efficient real estate use.  In the case of KFMC, the compact footprint also improves cooling and circulation.

“The Flexiva is about 45 inches less in length, which allows us to move around the building and work more efficiently,” said Woodward.  “The compact footprint enables more airflow for cooling, which results in better transmitter performance and lower bills over the long haul.  In the winter months, we’ll recirculate the transmitter heat within the building to reduce demand on our furnaces, saving additional energy.”

In addition to the cost- and energy-reducing benefits, Woodward reports that the Flexiva transmitter, with its built-in GatesAir FAX exciter, has delivered a noticeable sound quality improvement.

“The audio quality has been amazing since we put the Flexiva on the air,” he said.  “We sat out in my vehicle after turning on the transmitter, switched between KFMC and our competitors, and adjusted the output for the best presence on the dial and the best possible sound quality.  We are filling the signal to its maximum capacity without the compressed sound that you experience with a lot of rock stations on the air today.  The FAX exciter has a lot to do with that, and it also gives us an all-in-one package with its built-in Orban processor card, RDS display and remote monitoring capabilities.”

# # #

Date posted: September 10, 2014

Two western Maryland FM stations overcome significant terrain challenges with proprietary, scientific MaxxCasting™ formula for market-wide signal penetration

GeoBroadcast Solutions announces that a MaxxCasting™ deployment for West Virginia Radio Corporation has significantly improved market-wide signal penetration for two FM stations in Cumberland, Maryland.  MaxxCasting systems combine radio broadcast and mobile cellular technology to reduce interference between main transmitter and booster sites, enabling broadcasters to maximize network topology for the purpose of increasing coverage and revenue potential.

Located in western Maryland, the Cumberland market is home to West Virginia Radio stations WZDN-FM and WQZK-FM, with transmitters located well outside of city limits.  Both stations have had considerable challenges with terrain shielding, particularly on major interstates running through the region.

“We deployed a traditional booster for WZDN many years ago that wasn’t able to minimize interference across all the locations we targeted, and in fact created significant issues on I-68.  We also had virtually no direct coverage within the boundaries of Cumberland for WQZK,” said Chris Moran, director of technology, West Virginia Radio Corporation.  “We also needed to improve coverage across the main corridors that run through Cumberland.  MaxxCasting was the only solution where we could optimize coverage across these trouble spots while steering away interference.  GBS’ predicted coverage increases in advance of the upgrade have proven to be remarkably accurate.”

The MaxxCasting formula is superior to traditional booster systems due to its proprietary modeling software and cutting-edge distribution architecture, featuring high-efficiency transmitters and intelligent IP networking solutions from GatesAir.  The scientific formula considers the distance between transmission points, heights above average terrain, and time differentials between locations.  GBS produces a detailed software modeling solution for each station based on these and other measurements, determining the areas of concern and specifying booster site locations – along with antenna heights and power ratios – to maximize signal penetration in the customer-defined target coverage areas.  The GBS coverage analysis can be optimized by benchmarking coverage against population and ratings measurement data to further help the station target its key audience.  The designs are then implemented and fine-tuned in the field.

West Virginia Radio is also benefiting from the simplicity of the MaxxCasting architecture, which is made possible through cost-effective IP signal distribution.  Using GatesAir Intraplex® IP Link 200 codecs, the MaxxCasting network can drive two stations from a single system, with built-in real-time adaptive  synchronization across booster sites courtesy of Intraplex SynchroCast® time precision delay technology.  Low-power GatesAir Flexiva™ transmitters and Jampro JAVA log periodic antennas complete the distribution network.

“MaxxCasting made perfect sense for the Cumberland market based on the terrain,” said Moran.  “We deployed highly directional antennas very low to the ground, which allowed us to really target areas we wanted to cover while minimizing interference from the boosters to areas that the main site reaches.  It’s been a remarkable improvement.  We’ve eliminated six miles of interference on a stretch of I-68 west of Cumberland for WZDN, and the WQZK signal now covers the downtown area.  The minimal interference that does exist has been pushed to unpopulated areas thanks to GBS’ precise software modeling.  The design and prediction mapping that GBS brings to the system, along with the cost-effective and compact IP and transmission technology from GatesAir to embed timing information makes MaxxCasting unique.”

According to Moran, response from the community has been “extremely positive,” adding that a major advertiser has shared that he can now hear the station clearly.  “You can’t put a dollar figure on that kind of perception,” said Moran.

Hal Kneller, VP Global Sales and Business Development, GBS, adds that while the main purpose of MaxxCasting is to improve the listener’s signal, the benefits expand to the business side of over-the-air radio.

“MaxxCasting systems increase visibility with potential advertising clients and agencies by making sure they can tune in and hear the signal clearly from their in-market business locations,” said Kneller.  “There is also a positive effect on ratings as audience sampling is extended to new areas.  Meanwhile, GatesAir is helping us significantly lower the total cost of ownership for West Virginia Radio by driving two stations from a single IP Link 200, instead of requiring separate systems for each station.  This all adds up to a high value proposition for West Virginia Radio and other MaxxCasting customers.”

Date posted: September 9, 2014

Advanced HD Radio, intelligent networking architectures combine with high-efficiency performance to accelerate return on investment

CINCINNATI, September 9, 2014 GatesAir, a global leader in over-the-air broadcast solutions for television and radio, comes to The Radio Show this week with its over-the-air efficiency message, exhibiting turnkey solutions to create, transport, deliver and monetize over-the-air radio for AM, FM and HD Radio™ broadcasters.   With advanced new platforms for digital multichannel and intelligent IP networking on display, GatesAir’s vision delivers high-efficiency solutions that accelerate ROI and new revenue streams while providing the lowest total cost of ownership.

Many sessions at The Radio Show, taking place Wednesday-Friday at the Indiana Convention Center in Indianapolis, will focus on launching, operating and maintaining a successful digital radio service.  At the GatesAir booth (303, Exhibit Hall D), broadcasters can learn how the company’s latest HD Radio solutions support these initiatives while simplifying operations and launching new business opportunities.  GatesAir will showcase its innovative line of Flexiva analog and digital transmitters incorporating the Gen 4 Exgine architecture for multichannel HD Radio program transport and delivery, building on its long legacy of innovation in HD Radio broadcasting that dates to the first IBOC tests in the 1990s.

The complete GatesAir Gen 4 Exgine integrates all pertinent signal processing and transport solutions with the industry’s most cost- and power-efficient transmitters, bringing toward an all-in-one, networked solution from the company’s market-leading Flexiva portfolio.  The Gen 4 Exgine architecture is ideal for broadcasters facing the challenges associated with HD Radio power level increases, where power utilization, bandwidth, noise and interference challenges can affect efficiency, quality and compliance.  The GatesAir Gen 4 Exgine platform enables higher HD Radio power levels through advanced digital signal processing and efficient broadband transmitter designs, increasing headroom while reducing signal distortion and eliminating interference.  These improvements ensure an enjoyable experience for listeners who appreciate the high-quality, multichannel experience that HD Radio provides, while helping broadcasters increase market share and monetize digital services through improved coverage and performance.

GatesAir will also showcase intelligent networking solutions for contribution and distribution.  The company’s Flexiva range of on-air and production solutions for studio facilities, including multi-destination routing architectures with networked consoles and accessories, enhance creativity and collaboration across studios while reducing infrastructure, wiring and management complexity.  GatesAir will also showcase its latest contribution and distribution solutions for external signal transport, including compact Intraplex® IP Link codecs and the North American debut of Intraplex LiveLook, a new network optimization that strengthens visibility into IP network performance.  LiveLook’s real-time, interactive monitoring platform is designed to help broadcasters better comprehend and optimize network performance through in-depth analysis and troubleshooting of IP transport architectures.

# # #

Date posted: September 3, 2014

95.5 The Fish transitions to SGplayer, an interactive HTML5 player that reliably streams music and revenue-generating ads to mobile devices

Last November, StreamGuys announced a new HTML5 multimedia player to help broadcasters and streaming services expand online and mobile audiences through its all-inclusive, multiplatform approach to content delivery.  Now, a major commercial broadcaster has upgraded one of its stations to the interactive player to achieve both reliable multiplatform streaming; and revenue generation through video ad insertions.

The broadcaster, Salem Communications of Northeast Ohio, has transitioned the live online stream for WHFM-FM, better known as 95.5 The Fish, to StreamGuys’ multimedia player.  Newly branded as SGplayer, the interactive player supports all popular mobile devices in alignment with the HTML5 markup language – a significant upgrade from the previous CDN’s player, which was only compatible with desktop devices.

Salem Communications of Northeast Ohio’s other primary motivation for the switch was StreamGuys’ dynamic ad insertion capability.  StreamGuys has long supported dynamic ad insertions in the form of audio pre-rolls, mid-rolls and post-rolls, as well as single-client video insertions.  The latest incarnation of SGplayer supports video pre-rolls for multiple advertisers—a key requirement for 95.5 The Fish.  SGplayer’s dynamic interface rotates a series of ads, serving each unique visitor with a sponsor’s message.  The player displays a static companion banner associated with the ad following its conclusion on the right side of the player.  This detail remains visible for the visitor’s duration alongside artist and title information, album art, purchase links, social media icons, and other metadata related to the live music stream.

In addition to supporting multiplatform delivery and video pre-rolls, StreamGuys customized an affordable turnkey streaming package for the live radio signal that, along with the revenue-generating ad opportunities, offers a quick return on investment for the station.

“The transition to StreamGuys quickly solved the problems we faced with buffering issues and signal drops across a variety of mobile devices,” said Mark Jaycox, general manager, Salem Communications of Northeast Ohio.  “A large majority of internet radio streaming is moving to mobile devices.  It was critical to get that under control before we significantly damaged our mobile initiative.

“As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory,” Jaycox continued.  “StreamGuys pulled its engineering team together to enhance its player, and did some groundbreaking work.  SGplayer delivers more information than our previous player, and provides that extra real estate to sell our advertisers.  You can now see the client’s logo in a couple of spots after the video concludes.  That upped the ‘sellability’ for us, allowing us to generate more revenue than what was possible before.”

Jaycox notes that the live stream attracts nearly 35,000 unique visitors a month, the large majority of which fall into the 25-54 female demo—a highly coveted audience for radio advertisers.  He expects to transition additional Salem Broadcasting Cleveland stations to SGplayer moving forward.

“StreamGuys has been very responsive and proactive in making sure our requirements were exceeded,” said Jaycox.  “The design of the player is appealing to listeners and advertisers alike, and offers exceptional value and reliability at a very affordable price point.”

# # #

Copyright 2012 Dimension PR | All Rights Reserved. Web services provided by TAG Online

Latest Stories RSS | Comments RSS