Date posted: March 26, 2015

New multi-user software simplifies conversion of live, linear radio streams into side channels, including Podcasts and rebroadcasts

Content delivery network and streaming media provider StreamGuys introduces a new software-as-a-service (SaaS) platform to accelerate the turnaround of online side channels for radio broadcasters, including Podcasts, linear streams, and dynamic on-demand content. Broadcasters and content producers can quickly create and publish any number of side channels from existing broadcast streams, including linear radio channels, of any length. In addition to the limitless custom stream possibilities, users are freed from the expensive hardware and intricate technology workflows previously required to achieve the same tasks.

While the concept of creating Podcasts and on-demand content for download is not new, SGrecast is innovative because of how it simplifies and enhances the process. Leveraging StreamGuys’ years of Podcasting expertise, including several Top 10 Podcasts as rated by iTunes, SGrecast integrates all the tools and features necessary for multi-user, multi-publisher podcasting into a web-based SaaS platform that can be activated anywhere.

Since SGrecast is multi-seat software, many users can work simultaneously, making SGrecast ideal for single stations up to the largest broadcast networks. Customers are given a login and password to access SGrecast from any networked location, and can immediately record and schedule content to expedite the creation and playout of side channels. Larger networks have no limit to the number of simultaneous users, and networks can establish users and content in groups to simplify overall management.

“Broadcasters and content producers have long been hampered by the costs, complexity and channel limitations of the hardware-centric architecture for side channel creation,” said Kiriki Delany, president, StreamGuys. “SGrecast eliminates the need for networks to invest in a stack of hardware and software tools at every production studio for local creation and playout. SGrecast lives on our robust and reliable content delivery network, empowering users with an intuitive, easy-to-use and always-available program to effortlessly manage streams, and quickly generate new content.”

While SGrecast is perfect for Podcasts on-demand side channels, its flexibility supports creation and delivery of new linear streams as well. SGrecast’s compatibility with Icecast servers allows broadcasters to efficiently syndicate linear streams and reach larger audiences. Audience reach is also amplified through automatic content transcoding ensures support for multiple formats, which enables reliable playout across all leading desktops, laptops, mobile devices and OTT players. In addition, SGrecast seamlessly integrates with RSS streams, ensuring a clean handoff to popular third-party Podcast and streaming services such as Feedburner, Stitcher and TuneIn.

The inclusion of an automated toolset further empowers users to schedule recording and playout tasks, including in-stream metadata compatibility to trigger recordings, ad insertions and other events; and continuous, automatic content updates to existing side channels. For broadcast networks, precise, targeted scheduling tools enable stations to override national content with local streams—especially useful for stations that do not have the rights to broadcast certain national feeds, such as a regional sports event.

# # #

Date posted: March 2, 2015

Robust and reliable CDN architecture with transcoding, distribution and playout services support live, on-demand content in multiple formats

Hendrik Information Systems, a Houston-based multi-platform technology systems provider, is taking distance learning and concurrent video streaming of educational content to the next level for some of the country’s largest medical institutions. Hendrik is relying exclusively on StreamGuys’ infinitely scalable, cloud-based content delivery network (CDN) and on-premise servers to facilitate automated transcoding services, as well as live and on-demand broadcast capability for all of their clients’ global events. Additionally, intelligent business software provides in-depth analytics to help Hendrik better understand its audience across every streaming event.

Hendrik partners with major academic medical centers and schools throughout the U.S. to successfully implement online content strategies that maximize knowledge, awareness and brand recognition. Working with StreamGuys gives Hendrik a robust and reliable content delivery infrastructure and comprehensive streaming expertise, without the liabilities and capital investment required to support online content delivery on their own. Hendrik’s client base includes Cedars-Sinai Hospital, Miami Children’s Hospital and Houston Methodist.

“When we began, StreamGuys was clearly the only CDN service provider that could build their offering around our business model,” said Mark Sangster, president and CEO of Hendrik. “Other CDNs tried to have us change our model to suit their service offerings. StreamGuys’ customer service stood apart, and has since become an integral part of our technology platform and support services for our medical clients.”

For a typical event, a keynote speaker is recorded and then delivered over the Internet to viewers around the world, using a wide variety of display devices. Typical webcasts include a dual feed with two unique players—one focused on the presenter and the other streaming a slideshow of content that supports the speaker. StreamGuys’ transcoding technology processes content once for delivery to online, mobile and OTT devices, while supporting multiple streaming formats. Hendrik, which currently uses its own in-house designed players, anticipates upgrading to StreamGuys’ HTML5-based SGplayer moving forward.

The StreamGuys SGmon service, offered in weekly, monthly and yearly subscription packages, provides real-time analytics to monitor peak usage time, helping Hendrik and others like them to make informed decisions in regards to scaling streams and associated concurrent user limits. In addition, the company’s SGreports software offers a deeper dive into audience comprehension, with detailed metrics on content usage tied to hits, visitors, streaming platforms and play duration. This is useful to Hendrik’s clients to help them judge the success of an event and plan future topics of interest.

Hendrik’s healthcare clients webcast a wide range of events, from seminars to “Grand Rounds” to full conferences. Sangster said that due to the busy schedules of healthcare professionals, many viewers take advantage of the video on-demand option if unable to view the live webcast. However, the company recently produced a very successful all-day event seen by several thousand webcast viewers from 29 US States and 33 International countries.

And all of its clients are slightly different. Miami Children’s Hospital, for example, streams live content every day, occasionally broadcasting two live events. Cedars-Sinai and Houston Methodist stream several events each month, as well as two annual all-day conferences. Hendrik also streams a very large annual medical conference called “Pumps & Pipes,” which is a program developed by Houston Methodist, Exxon and NASA.

StreamGuys’ backup services for redundancy are used extensively, in tandem with a high-availability server where the on-demand content resides for later use. Reliability for each live event is assured through a dedicated backup server that protects against failure. This is critical to the major academic and medical companies Hendrik works with, and also simplifies how both Hendrik and StreamGuys work with each hospital’s IT staff.

“More than their technology is the consulting, guidance, troubleshooting and technical support that StreamGuys provides for every event,” Sangster said. “We would not have the offerings we have today without them. They have created a personalized team for us, with 24/7 availability. Having an event not happen is very costly to Hendrik’s bottom line and industry reputation, so the entire infrastructure is carefully designed to ensure the viewers wouldn’t notice any unanticipated technical issue.”

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services.  The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates.  More than 600 clients worldwide, across many industries, depend on their mission-critical service.  Projects include serving as the technology backbone for live streaming/podcasting for top broadcasters such as Cox Media Group (CMG), New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

 # # #

Date posted: February 18, 2015

Streaming media provider unites worship facilities, parishioners through live, on-demand content

At the NRB International Christian Convention and Exposition this month, StreamGuys will emphasize the power of uniting worship communities through streaming media. As a leading expert in multiformat, broadcast-quality streaming and podcasting, StreamGuys will accentuate how worship facilities can broaden audience reach through live and on-demand content on the web, mobile devices and a quickly-expanding universe of connected media players.

StreamGuys specializes in helping worship communities reach parishioners and the greater community in two distinct ways:

  • Streaming content heard on the local AM/FM dial, whether a 24/7 religious broadcaster or a live simulcast from a worship facility
  • Streaming live and on-demand sermons and special events direct from houses of worship

“We’ve long been dedicated to helping religious broadcasters, like Salem Communications and CRISTA Broadcasting, cost-efficiently grow their online presence, while helping houses of worship deliver sermons to parishioners unable to attend services due to illness or travel,” said Jonathan Speaker, COO, StreamGuys. “As the largest globally recognized event dedicated to faith-based communications, the NRB Convention is the ideal platform for StreamGuys to communicate the power and possibilities of streaming media for the greater worship community.”

StreamGuys’ flexible content delivery network enables religious broadcasters and worship facilities to customize the streaming toolset to ensure the most cost-efficient solution for their budgets, while ensuring premium audio quality to engage audiences. Customers are guaranteed a multiformat delivery platform suitable for many consumer devices, with options for HTML5 and Flash players, dynamic ad insertion and password-protected content. Using StreamGuys’ Reflector service, users can quickly establish a reliable, unidirectional streaming service without the costs and complexity associated with static IP addresses and IT network configuration—an ideal option for broadcasters currently relying on costly satellite links for multisite program distribution.

Furthermore, StreamGuys’ decades-plus of podcasting experience, including many years supporting the most popular podcasts on iTunes, ensures a robust platform for the ingestion and playout of on-demand content in any format—for any number of listeners.

StreamGuys’ quality-of-service (QoS) emphasis brings added value for the religious broadcaster, from remote monitoring tools for the customer to the company’s 24/7 technical service. Both lend well-rounded support to religious broadcasters that lack in-house resources for troubleshooting.

“With software-defined monitoring and alerting services, along with a cloud-based, redundant architecture to minimize buffering and eliminate downtime, customers are assured a consistent, high-quality stream that meets the same professional standard as an over-the-air broadcast,” said Speaker.

NRB attendees interested in learning more about live streaming and podcasting for religious broadcasters can visit Booth 716, where StreamGuys will exhibit as part of the Broadcast Industry Group (BIG), comprised of leading TV, radio and streaming suppliers and service providers. The NRB Convention takes place from February 23-26 at the Gaylord Opryland Resort and Convention Center in Nashville.

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services.  The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates.  More than 600 clients worldwide, across many industries, depend on their mission-critical service.  Projects include serving as the technology backbone for live streaming/podcasting for top broadcasters such as Cox Media Group (CMG), New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

# # #

 

 

Date posted: September 3, 2014

95.5 The Fish transitions to SGplayer, an interactive HTML5 player that reliably streams music and revenue-generating ads to mobile devices

Last November, StreamGuys announced a new HTML5 multimedia player to help broadcasters and streaming services expand online and mobile audiences through its all-inclusive, multiplatform approach to content delivery.  Now, a major commercial broadcaster has upgraded one of its stations to the interactive player to achieve both reliable multiplatform streaming; and revenue generation through video ad insertions.

The broadcaster, Salem Communications of Northeast Ohio, has transitioned the live online stream for WHFM-FM, better known as 95.5 The Fish, to StreamGuys’ multimedia player.  Newly branded as SGplayer, the interactive player supports all popular mobile devices in alignment with the HTML5 markup language – a significant upgrade from the previous CDN’s player, which was only compatible with desktop devices.

Salem Communications of Northeast Ohio’s other primary motivation for the switch was StreamGuys’ dynamic ad insertion capability.  StreamGuys has long supported dynamic ad insertions in the form of audio pre-rolls, mid-rolls and post-rolls, as well as single-client video insertions.  The latest incarnation of SGplayer supports video pre-rolls for multiple advertisers—a key requirement for 95.5 The Fish.  SGplayer’s dynamic interface rotates a series of ads, serving each unique visitor with a sponsor’s message.  The player displays a static companion banner associated with the ad following its conclusion on the right side of the player.  This detail remains visible for the visitor’s duration alongside artist and title information, album art, purchase links, social media icons, and other metadata related to the live music stream.

In addition to supporting multiplatform delivery and video pre-rolls, StreamGuys customized an affordable turnkey streaming package for the live radio signal that, along with the revenue-generating ad opportunities, offers a quick return on investment for the station.

“The transition to StreamGuys quickly solved the problems we faced with buffering issues and signal drops across a variety of mobile devices,” said Mark Jaycox, general manager, Salem Communications of Northeast Ohio.  “A large majority of internet radio streaming is moving to mobile devices.  It was critical to get that under control before we significantly damaged our mobile initiative.

“As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory,” Jaycox continued.  “StreamGuys pulled its engineering team together to enhance its player, and did some groundbreaking work.  SGplayer delivers more information than our previous player, and provides that extra real estate to sell our advertisers.  You can now see the client’s logo in a couple of spots after the video concludes.  That upped the ‘sellability’ for us, allowing us to generate more revenue than what was possible before.”

Jaycox notes that the live stream attracts nearly 35,000 unique visitors a month, the large majority of which fall into the 25-54 female demo—a highly coveted audience for radio advertisers.  He expects to transition additional Salem Broadcasting Cleveland stations to SGplayer moving forward.

“StreamGuys has been very responsive and proactive in making sure our requirements were exceeded,” said Jaycox.  “The design of the player is appealing to listeners and advertisers alike, and offers exceptional value and reliability at a very affordable price point.”

# # #

Date posted: April 14, 2014

Complete suite of services gives radio broadcasters an affordable multiplatform alternative  

StreamGuys and Orban have joined forces to bring an affordable turnkey streaming service to market that addresses the complete internet radio ecosystem.  The service will help broadcasters cover the entire media landscape of where audiences exist today — and effectively monetize streams to accelerate return on investment.

The new StreamGuys/Orban solution allows broadcasters to use the entire turnkey package, or choose the elements they need today with options to scale moving forward.  The overall solution emphasizes reliable content delivery and business growth regardless of how many services a particular broadcast requires — ensuring that independent radio stations and large network operators receive equal attention while establishing and growing an online identity.

“Broadcasters need to provide online and mobile audiences with a high-quality user experience while generating new revenue streams and controlling costs,” said Kiriki Delany, president, StreamGuys.  “StreamGuys and Orban are combining historical strengths to ensure a robust and revenue-generating streaming service customized to each broadcaster’s requirements.”

The complete collection of services address the entire content lifecycle, including front-end processing and multiplatform content delivery to ensure quality of service; as well as business software and playout tools to build audiences and drive revenue opportunities.

  • Process:  Orban’s highly efficient audio processing products prepare broadcast signals for multi-platform delivery, retaining optimal signal integrity while encoding metadata-rich streams into multiple formats – making an exceptional user experience possible across any consumer device.
  • Deliver:  StreamGuys’ cloud-based streaming architecture reliably streams live and on-demand content to the web, mobile and in-car devices, internet radios and OTT media players.
  • Monetize:  Dynamic, server-side ad insertion technologies help broadcasters reliably target audiences without complex integrations, while subscription services from StreamGuys enable broadcasters to generate revenue through special content — with rock-solid conditional access protection.
  • Play:  The latest HTML5 and Flash player options ensure audiences can tune in from anywhere — including tablets and smartphones — while rich mobile apps drive deeper engagement with listeners.

The complete solution also ensures compatibility with industry-leading automation systems to enhance content management and reporting across multiple streams.  Additionally, the solution incorporates a variety of reporting and analytics tools to help broadcasters understand global audiences, research trends and pinpoint potential growth opportunities.

“Collectively, the Orban and StreamGuys turnkey streaming service brings world-class broadcast technology into the streaming media universe, ensuring that broadcasters achieve the same premium quality and business opportunities they do with their over-the-air services,” said C. Jayson Brentlinger, president and CEO, Orban.

Date posted: January 13, 2014

StreamGuys’ unique player design gives “free stream” listeners a richer broadcast experience

StreamGuys announces that Whisperings Solo Piano Radio is its first customer to deploy the company’s new interactive HTML5 player.  The player gives mobile listeners without a Flash player a simple way to access the free Whisperings stream, while also delivering a much richer broadcast experience through integrated metadata support.

The integrated metadata gives free stream listeners a synchronized stream with high-quality music and visual information including artist names, song titles and album titles — as well as live links to purchase music through artist sites.  Site owner and independent musician David Nevue notes that this richer experience, along with simpler playback on mobile devices, is important to attracting new listeners and retaining audiences in an increasingly crowded and fragmented marketplace.

“Whisperings launched at a time when there was no other online listening option for solo piano music,” said Nevue, himself a solo pianist and composer.  “There are many more options today and it is important that new listeners are greeted with a live stream rather than a message to download an app or a plug-in.  The HTML5 player works across all devices so visitors don’t have to work to access our stream, while also offering a modern Pandora or iTunes Radio-like experience with artwork, details and buy links.”

Nevue also sees this enhanced experience as an opportunity to interest more listeners in Whisperings PureStream, his commercial-free subscription service that offers an expanded artist roster, customizable playlists and more.  Whisperings has long used StreamGuys’ RevenueStream software platform for secure, password-protected subscription controls and conditional access that ensures only subscribers can access the stream.  His long-term satisfaction with StreamGuys for content delivery and stream protection played a significant role in his decision to integrate the new HTML5 player.

“I have always thought of StreamGuys as more of a partner than just another company I work with.  They provide outstanding customer service and a willingness to find solutions to obstacles,” he said.  “StreamGuys has also offered flexible, affordable services to meet my changing bandwidth needs over the years, and they have been receptive and responsive to my requests regarding capabilities of the HTML5 player.  They have delivered a multiformat streaming solution with this player that also offers new ways to explore revenue generation for the free stream.”

Nevue’s above reference is to live dynamic advertising insertion, which StreamGuys supports within its HTML5 player via pre-rolls, mid-rolls and post-rolls.  He also expects to use the player as an alternative choice for his ad-free PureStream service at a later date.

StreamGuys launched its HTML5 player last month as part of its strategy to ensure that broadcasters, audio publishers and service providers can reach consumers across many fixed and mobile devices.  The company is in the process of rolling out its HTML5 player for other customers in the US and abroad.

 

 # # #

Date posted: November 21, 2013

Unique player design solves metadata challenges, simplifies multiscreen advertising for broadcasters, audio publishers across multiple devices

StreamGuys announces the launch of its HTML5 player to help broadcasters and streaming services retain and increase audiences with a multiplatform approach, ensuring one player can accommodate revenue-supported live streams on iOS, Android and other mobile and desktop devices.

StreamGuys’ new interactive player supports all popular mobile devices in alignment with the HTML5 markup language, which is quickly becoming the streaming platform of choice among broadcasters, publishers and advertisers who favor its multi-device support.

StreamGuys differentiates its HTML5 player by providing integrated metadata support, which seamlessly synchronizes live audio streams with relevant data of interest to consumers.  This gives broadcasters and audio publishers a unique opportunity to offer audiences a full featured, interactive HTML5 player that works on every device.  Radio stations, musical artists and other service providers can now easily, and dynamically, display artist and song title information, Amazon live links, social network connections and more alongside audio streams.

“There is no HTML5 standard for extracting the song title and artist name from a media stream and displaying it within a web page, which creates integration headaches for service providers and a less satisfying consumer experience,” said Dean Mitchell, lead developer, StreamGuys.  “StreamGuys solves this problem by integrating a robust, server-side metadata parser with a flexible HTML5 media player. Broadcasters can now offer their audience a feature-rich, revenue-supported media player that has a consistent user experience across all devices.”

The launch also comes at a time when broadcasters and streaming services are exploring ad insertion technologies for multiscreen advertising.  StreamGuys supports live ad insertion within its new player, using dynamic advertising technologies to trigger pre-rolls, mid-rolls and post-rolls.  Similar to its metadata application, the HTML5 player automatically coordinates player content with the ad server to trigger the right advertisements for the right audiences at the right times.

Mitchell adds that StreamGuys will extend its HTML5 player functionality to other multimedia streaming services in future versions.

Date posted: October 15, 2013

Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses   

Internet music service Custom Channels is helping retail businesses like Whole Foods Markets transform in-store environments with broadcast-quality audio programs, mixing music and dynamic advertising that deliver a branded, radio-like experience.  The company is relying on robust, cloud-based streaming services from StreamGuys to support its customers.

Custom Channels brings a rare broadcast perspective to the growing business of in-store audio streaming.  Its principal partners, including President/Co-Founder Dave Rahn, launched Custom Channels following years of experience working at and consulting for radio stations.  Today, Rahn and his team leverage their professional production skills and broadcast programming knowledge to build custom in-store programs for retailers like Whole Foods Market, for which they support two-thirds of their stores.

The company recently switched to StreamGuys for content delivery support, recognizing its broadcast expertise as well as its shared spirit of customization to meet client needs.

“We have always used an outside CDN because the specialized technical knowledge required to maintain servers, bandwidth and overall infrastructure is frankly beyond our area of expertise,” said Rahn.  “The difference with StreamGuys is that they are not forcing us into one business model for streaming services.  They instead provide us with the streaming services that are right for our model, and deliver the ongoing recommendations, support and troubleshooting we need.  That helps us keep costs low and leaves us to focus on program content and customer relationships — which is what we do best.”

Custom Channels takes program content beyond music by incorporating dynamic ad insertions in the form of “mid-rolls,” which Rahn cites as a particularly strong tool to trigger ads and promos for in-store streaming models.  StreamGuys incorporates third-party ad insertion software into its streaming architecture, targeting broadcasters and IP-based music services that wish to incorporate promotional content in the form of pre-rolls, mid-rolls and post-rolls — and potentially generate new revenue streams.

“The ad insertion software in the StreamGuys architecture allows us to manage content at the server side as opposed to just pushing messages to individual players and boxes,” said Rahn.  “For example, we work with a large chain of dental offices, Comfort Dental, with offices all over the country.  The mid-roll insertions allow us to take a single Comfort Dental radio channel and insert specialized ads for each region, or even down to the local office level.  The messages don’t have to live in the origin stream; instead, we create a place in the stream and insert them on a very targeted basis.  It’s a very efficient model, and makes for good use of IP delivery.”

Rahn’s broadcast experience also means a focus on audio quality.  Custom Channels currently delivers most audio content using the aacPlus codec at bitrates ranging from 64 to 96 kb/s, and uses other high-quality codecs like Ogg Vorbis for specialty services such as ReMix, which allows customers to create their own custom mixes.   Rahn will explore Ogg Opus moving forward, the new versatile, open-source audio codec for low-latency, high-quality audio streaming.  StreamGuys is the first CDN to announce support for Ogg Opus audio streaming.

“We’re dealing with businesses, and we try to keep as light of a footprint as possible since there are other demands on their bandwidth and technical infrastructures,” said Rahn.  “StreamGuys allows us to use various high-quality, bandwidth-friendly formats so we are comparable to FM quality and usually higher than satellite quality — a sweet spot that our clients can easily handle on their networks.”

Rahn also points to several restaurant brands as Custom Channels clients, including the 200-plus Which Wich sandwich shop chain; and the fast casual Mod Pizza chain based in the Seattle region.  Another interesting client is Floyd’s Barbershop, which operates more than 70 barbershops around the country.  Custom Channels produces a true “retail radio” station in this case, with full-blown professional production, deejays and live requests.

“We focus on music-conscious brands that essentially want custom radio stations, and many of these clients also stream their channels on their websites,” said Rahn.  “Ultimately, StreamGuys offers an ideal service for in-store delivery, whether it’s conventional streaming of a radio station or a business that wants something a little more unique.”

More information on Custom Channels can be found at http://www.customchannels.net.

Date posted: June 10, 2013

Streaming media provider will support radio broadcasters with interest in delivering live streams for emerging format    

StreamGuys will give radio broadcasters more options for high-quality, low-latency audio streams through support of Ogg Opus, the new versatile, open-source audio codec standardized by the Internet Engineering Task Force (IETF). Its royalty-free status eliminates licensing fees for broadcasters, minimizing costs while enhancing the online listening experience.

Ogg Opus incorporates technology from the Skype-developed, speech-oriented SILK codec and the low-latency CELT, developed by the Xiph.Org Foundation as a next-generation music codec.  These diverse strengths enable Ogg Opus to scale seamlessly from 8kb/s lo-fi audio all the way to full-band, high-fidelity music and surround sound.

For the benefit of broadcasters, Ogg Opus offers both exceptional audio quality and very low delay, distinguishing itself from audio codecs that excel in one category but lack in the other.  For example, MP3 supports broadcast-quality audio but often lags noticeably behind real-time broadcasts.  Ogg Opus also offers a natural transition to the similar Ogg Vorbis by delivering higher audio quality at a lower bitrate.

Eduardo Martinez, Director of Technology for StreamGuys, expects Ogg Opus will initially attract radio broadcasters interested in cutting-edge formats.  He cites its ability to support a wide variety of bitrates as attractive for broadcasters concerned with bandwidth usage, while emphasizing the cost-free benefit.

“Broadcasters don’t have to pay for the encoder or decoder since they are royalty-free,” said Martinez.  “And broadcasters using open-source audio programming tools like Liquidsoap to generate live streams today can benefit from Ogg Opus immediately.  It’s a very compelling advanced audio option for broadcasters that want to improve the quality and delay of their online streams while keeping costs low.”

StreamGuys is the first CDN to give broadcasters that option by efficiently transcoding live Icecast feeds into Ogg Opus streams.  Monty Montgomery, Executive Director at the Xiph.Org Foundation, believes that StreamGuys will be instrumental in driving greater demand for Ogg Opus streams in the broadcast space, which he notes is currently split across many different, older codecs — a splintering he views as a potential disadvantage to the broadcast industry.

“Opus defines the new state-of-the-art: It is higher fidelity, lower latency, more efficient and more flexible than any other audio codec,” said Montgomery.  “Opus, as one codec, does a better job at the same bitrate, and can scale across an entire range of speech, music and interactive uses — seamlessly and dynamically in the same stream, and without the need to license, pay or request permission.  It is technology available to everyone just like the Internet itself.”

Montgomery adds that its royalty-free status further simplifies adoption through compatibility with free media player software, including VLC, WinAmp and Firefox Mozilla, which natively supports Ogg Opus through its HTML5 audio tag.

Martinez emphasizes that StreamGuys will maintain its position as a codec-agnostic CDN, and simply offer Ogg Opus as a new option.  He notes that StreamGuys’ cloud-based architecture is capable of simultaneously transcoding live feeds into multiple formats (mp3, HE-AAC, Ogg Vorbis, etc.) and bitrates to meet a variety of broadcaster requirements around the world.

“We can essentially relay a broadcaster’s live Ogg Opus streams locally – ideal for streaming live concerts – or provide a streaming platform that translates Ogg Opus into our global network,” said Martinez.  “This allows broadcasters to deliver another format option alongside existing streams, at once preserving bandwidth and expanding their audience reach.”

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services.  The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates.  More than 600 clients worldwide, across many industries, depend on their mission-critical service.  Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

Date posted: March 26, 2013

StreamGuys integrates Ensemble Video’s content management capability into its cloud-based streaming architecture to enhance end user flexibility with media assets

StreamGuys and Ensemble Video have joined forces to bring broadcasters, businesses, universities, and other organizations the best in multi-platform video content delivery and management.  The relationship incorporates the Ensemble Video Platform into StreamGuys’ cloud-based streaming architecture, giving end users a robust and user-friendly streaming platform that fully integrates the professional video content management and publishing experience.

StreamGuys is known for its resilient, reliable streaming architecture, enabling high-quality, bandwidth-efficient video and audio delivery to multiple devices (web, mobile, OTT) — and in multiple formats.  The Ensemble Video integration gives customers a video content management system to more effectively manage, coordinate, and syndicate their video content within the StreamGuys platform, along with toolsets to publish and distribute content across many platforms.

Content producers and distributors, for example, can easily access multiple libraries to search and manage content, from editing and copying video content to adding metadata.  Similarly, large organizations (universities, corporations) can easily share content among multiple departments, and manage various web publishing options to maximize enterprise-wise impact.  Elsewhere, broadcasters and media companies can more easily customize, or “skin” media players to better represent their brands.

“This strengthens the connection between content distribution and management in the StreamGuys architecture,” said Jonathan Speaker, COO, StreamGuys.  “Digital asset management is a significant piece of any media-based workflow today, and the integration of this functionality into our content delivery platform empowers our customers to work with greater flexibility and efficiency across their media libraries.”

Like StreamGuys, Ensemble Video utilizes the Wowza Media Platform to support multiple devices, formats, and bitrates — providing a common connection between the two systems to simplify integration.  Ultimately, the combined solution ensures that customers no longer have to marry separate content delivery and content management platforms to build their own integrated solutions.

“Ensemble Video is a leading online video platform that simplifies management and publishing of video for any organization,” said Andy Covell, CEO, Ensemble Video. “We are very impressed with the StreamGuys streaming capabilities and infrastructure, and this integration is a great option for any organization that needs top-notch streaming services together with the flexible management capabilities of Ensemble Video.”

The integrated solution is available and “shipping” today, with early customers including video production companies in the broadcast and corporate communications verticals.

# # #

Copyright 2012 Dimension PR | All Rights Reserved. Web services provided by TAG Online

Latest Stories RSS | Comments RSS