Focus on strong relationships with custom installers, design engineers and others working in the trenches ensures that itsvendors are selected early in the design process

SAN JOSE, Calif., May 9, 2019 – Atlona expands its impressive partner network in the residential AV market with the designation of Denver-based CET & Associates as its manufacturer’s representative for the expansive Rocky Mountains sales territory. Effective immediately, CET & Associates will represent Atlona’s best-in-class products and solutions for residential and light commercial projects, including its OmniStream™ R-Type AV over IP platform, and Opus™ Series of matrix switchers and receivers.

CET & Associates is a large company with divisions that serve the residential, commercial, and industrial construction markets. For Atlona, CET & Associates will provide a dedicated team of sales and marketing resources focused on winning high-end, luxury residential AV projects across Montana, Wyoming, Utah, Colorado, and New Mexico.

CET & Associates distinguishes itself from competitive firms through a team of sales engineers that bring valuable previous experience as dealers, installers, and other roles requiring hands-on, field-based expertise. Since they’re not commissioned salespeople, they are committed to providing exceptional customer service, expertise and training, rather than simplymoving boxes.

“Our goal at CET & Associates is to engage key influencers—such as custom installers, design engineers, architects, interior designers, and even homeowners—early in the design process to show how certain products meet or exceed the unique specifications and requirements of their projects,” said Doug Cuneo, Principal, CET & Associates. “This ensures that key decisionmakers have plenty of time to continue to explore our broader vendor portfolio, and build truly innovative systems that meet their needs for many years to come.”

CET seeks to build strong, trusted relationships with its customers by offering extensive advice, training, and seminars that position their team as knowledgeable partners dedicated to meeting shared objectives. And, in keeping with their company’s “You Before Us” slogan, CET sales reps recommend products—such as Atlona’s—that are ideally-suited to delivering the features and capabilities specified by a particular installation.

“We’re pleased to represent Atlona because the company makes exceptional-quality AV/IT distribution products and then stands behind them, and that’s important to us,” Cuneo said. “Atlona’s solutions are a great complement to residential and light commercial installations that call for user-selectable audio/video signal routing to multiple displays, automated lighting and shades control, and an environment that’s free of unsightly cords, black boxes, and remotes.”

“We continue to build out our domestic residential AV partner network with highly qualified and respected firms that demonstrate broad skillsets and proven track records. CET & Associates very clearly falls under this umbrella,” said Joshua Trujillo, Regional Sales Manager – West, Atlona. “Their expertise in working closely with those in the trenches will undoubtedly raise awareness of Atlona’s innovate solutions across AV over IP, 4K/HDR switching and distribution, and whole-home AV for residential and light commercial projects.”

About Atlona

Atlona, a Panduit company, is a leading global manufacturer of AV over IP distribution, connectivity, and control solutions. The company designs and engineers innovative, award-winning products for a diverse range of residential and commercial AV and IT markets. Backed by an award-winning 10-year warranty, Atlona’s products are developed to enable our customers’ ability to connect and collaborate with simplicity. More information about Atlona is available at atlona.com.

About Panduit

Global connectivity leader Panduit Corp. creates innovative electrical and network infrastructure solutions for applications across the enterprise. Headquartered in Tinley Park, Ill. and operating in 112 worldwide locations, Panduit’s technology leadership and robust ecosystem help support, sustain, and empower business growth in a connected world. panduit.com